With the exponential growth of online shopping, marketplaces, and social media transactions, 2025 brought Significant Changes to Consumer Law in BrazilA new set of regulations, already in effect, redefines responsibilities, expands protections, and demands even more transparency in digital relationships. According to Rafael Caferati, lawyer at Jobim Advogados, staying aware of these updates is essential for... avoiding harm to both consumers and businesses.
Consumers gained more effective tools to enforce their rights, especially in Purchases made through social media and marketplaces"Now, platforms can also be held responsible for problems in the delivery of products or the provision of services," explains Caferati.
Among the main new features, the most noteworthy is theA dispute among platforms about clearly identifying the true seller of a product or service., a Standardized Return Policy for purchases made on marketplaces and the extension of deadlines for the right of withdrawal In certain situations, "These changes arise to balance a relationship that, until then, was heavily favorable to large digital platforms," notes the lawyer.
Furthermore, the regulations established specific rules for boosted social media ads, demanding greater transparency regarding the origin of offers and the identification of paid advertising. For Rafael Caferati, this measure is an important advancement: "Differentiating between editorial and advertising content is fundamental so that consumers can make conscious purchasing decisions."
Companies also need to adapt. Failures to inform The consumer or fail to meet the new requirements can generate Significant fines and Damage to brand reputationTherefore, the expert at Jobim Advogados warns: "Businesses operating in the digital environment must urgently review their service, sales, and communication policies to ensure compliance with the new regulations."
The year 2025, therefore, marks a turning point in Online consumer protection in Brazil, and also a new moment of responsibility for the digital platforms.
