New LinkedIn research finds that 10% of professionals hired this year have positions that did not exist in 2000

According to new research from LinkedIn, the world's largest professional social network, 10% of workers hired in 2024 around the world hold positions that did not exist in 2000, including roles as Data Scientist, Sustainability Manager and AI Engineer. 

Whether due to the new policies of the pandemic period related to remote work, the emergence of new technologies or the greater focus on sustainability, the new survey revealed how much the labor market has changed compared to a few years ago. The study showed that 9 out of 10 (87%) Brazilian business leaders agree that the pace of change in work is accelerated, and that the expectation is that the skills needed for positions change 70% by 2030 globally (since 2016), and this figure corresponds to 75% in Brazil. 

The Brazilian leaders interviewed stated that, for 2025, their organizations are focused mainly on changes aimed at: adoption of new AI technologies and tools (62%); investments in qualification and requalification of employees (49%); and helping multigenerational teams to work better together (32%).

The study also shows that business leaders in Brazil recognize the transformative potential of Generative AI, with 92% mentioning at least one way technology could benefit their teams.On the other hand, only 9% of them say that their organizations are leading the adoption of AI, signaling a significant opportunity for companies that are aware of the changes.

As companies strive to keep up with the flow of change, HR teams become even more essential - more than half (66%) of HR professionals in the country say that expectations for their work are higher than ever 40% of them feel overwhelmed by the number of decisions they need to make on a day-to-day basis. 

According to Ana Claudia Plihal, LinkedIn Talent Solutions Executive in Brazil:“The need for continuous adaptation defines the current scenario of the labor market, requiring companies to reinvent themselves in the way they perform each function. Artificial intelligence, increasingly present, has the potential to transform processes and increase the efficiency of daily tasks, but many organizations are still seeking to understand how to implement it effectively. In this context of rapid change, leaders naturally turn to their HR teams to guide them through this journey and exploit to the fullest the new opportunities. However, these professionals often face a significant workload, compromising their performance. To ensure that they can offer the strategic solutions and support that companies need, it is essential that they receive the tools and appropriate support.

LinkedIn announces new AI-based tools 

Last year, LinkedIn began driving new ways of hiring with Recruiter 2024, the first hiring experience with Generative AI. Over the past year, we have seen how this is helping professionals achieve their goals of finding qualified candidates faster. Recruiters using AI-assisted messaging have achieved a 44% higher acceptance rate and 11% is answered faster by candidates, compared to those who do not. 

The new LinkedIn releases will be:

• The Hiring Assistant: linkedin's first AI agent, designed to take on the most repetitive tasks of a recruiter, so that thus he can devote more time to strategic functions of his work, such as advising hiring managers, connecting with new talent and creating good experiences for candidates. Starting today, recruiters can choose to delegate time-consuming tasks to LinkedIn's Hiring Assistant, including location and evaluation of candidates. Although recruiters in Philippines can significantly less time on these tasks, they will have full control over the entire process. Contractors will be able to provide feedback on candidates, helping the tool to continuously learn the preferences of each recruiter and to become more personalized, Canada, the United States. 
• New AI-powered coaching capabilities for LinkedIn Learning: linkedin is launching a new AI-powered coaching feature on LinkedIn Learning that helps students practice their interpersonal skills through interactive scenarios using voice or text.Students can practice delivering performance assessments, conversations about work-life balance, and feedbacks.The coaching feature will also be rolled out in new languages, with content in German, French, and Japanese, bringing AI-based coaching to global audiences for the first time.

More information about these tools can be found here.

Methodology

LinkedIn's Executive Confidence Index (Labour Trust Index) is an online survey conducted quarterly with about 5,000 LinkedIn users(as) (of Vice Presidency level or higher, in more than 10 countries). The ICT data included in this report are from June and September 2024. The percentages (the) users (as) were sampled randomly and chose to participate in the survey. We analyze the data in an aggregated way and always respect the privacy of the members. The data is weighted by seniority and sector to ensure a fair representation of the world's view of the country's.

This survey was conducted by Censuswide, with 2,044 HR professionals in full-time or part-time jobs in the UK, USA, France, Germany, India, Australia, Brazil, Netherlands, Singapore and MENA, between February 09 and September 09, 2024. The entire Census follows and employs members of the Market Research Society, which is based on the principles of ESOMAR. CensusWide is a member of the British Polling Council.