| From barbecue with the pyramid builders to a real-time account of Noah's ark, through the Napoleonic wars, social networks have been invaded by Google's Veo3 ultra-realistic artificial intelligence videos.In the tool, people can, from a single prompt, create 8-second videos, or use the “Flow” in which there is a scene sequence with the same character in the center of the screen. But if the technology impresses, the opposite effect frightens and is associated with the evaluation of products. Thousands of AI videos are being generated and used on product sales pages attesting to the quality from a purchase. As the result is very close to reality with voices and ambient sounds, the testimony passes as something true: “Unfortunately there is also the perverse side of technology like using AI to trick people looking for reviews into deciding whether to buy or not. When there are too many testimonials, the consumer ends up convincing”, says Hallana de Avila, Traffic Manager at KAKOI Communication. Since 2023 some celebrities have been used for virtual scams with promotions, pix requests and links that steal people's data. A strong consumer awareness campaign by brands tries to “ensinar” people identify something fake from something real, but with the advancement of AI, the battle seems to be lost: “It is necessary to unite brands and big techs, in addition to raising awareness of people so that there are not so many scams in the market. On a testimonial page, for example, some signs are quite visible, the length of the video, generic and error testimonials, as well as social accounts with little or no movement. It is the so-called red flags that we need to be aware of” concludes Hallana. |
| From barbecue with the pyramid builders to a real-time account of Noah's ark, through the Napoleonic wars, social networks have been invaded by Google's Veo3 ultra-realistic artificial intelligence videos.In the tool, people can, from a single prompt, create 8-second videos, or use the “Flow” in which there is a scene sequence with the same character in the center of the screen. But if the technology impresses, the opposite effect frightens and is associated with the evaluation of products. Thousands of AI videos are being generated and used on product sales pages attesting to the quality from a purchase. As the result is very close to reality with voices and ambient sounds, the testimony passes as something true: “Unfortunately there is also the perverse side of technology like using AI to trick people looking for reviews into deciding whether to buy or not. When there are too many testimonials, the consumer ends up convincing”, says Hallana de Avila, Traffic Manager at KAKOI Communication. Since 2023 some celebrities have been used for virtual scams with promotions, pix requests and links that steal people's data. A strong consumer awareness campaign by brands tries to “ensinar” people identify something fake from something real, but with the advancement of AI, the battle seems to be lost: “It is necessary to unite brands and big techs, in addition to raising awareness of people so that there are not so many scams in the market. On a testimonial page, for example, some signs are quite visible, the length of the video, generic and error testimonials, as well as social accounts with little or no movement. It is the so-called red flags that we need to be aware of” concludes Hallana. |
Google's new artificial intelligence sparks debate over reviews on selling website
