Push notifications have a 10x higher open rate than emails.

Opening your mobile and finding a message that not only catches your eye, but also offers an exclusive promotion, a reminder to complete your purchase on a particular site with a unique discount coupon or even an invitation to a special event, this without you having made any effort to look for it is amazing. And best of all: this interaction happens securely, ensuring that your data and personal information are protected.

This is the magic of push notifications, which not only transform the way we interact with brands, but also redefine the relationship between companies and consumers. One data illustrates this transformation well: push notifications have an open rate up to 10 times higher than emails, revealing a world of opportunities for those who know how to take advantage of them.

Indigitall, a Spanish multinational technology company that has just established itself in the Brazilian market, has developed an encrypted push system. But what does this mean? Push notifications are those warnings we receive from the applications installed on our mobile phones.“Crypted” means that these notifications come with features that ensure the security of information and the protection of the relationship between customer and institution.

As Victor Okuma, country manager of Indigitall in Brazil, responsible for leading the operation and expansion of the platform in the country, explains.“We do not only offer digital communication solutions, but we also set a new standard for customer relationships. The adoption of push notifications, especially encrypted ones, improves security and user experience, maximizing results in various sectors.For him,“A omni-channel strategy integrated with AI ensures that companies not only meet, but exceed customer expectations, promoting a lasting and effective relationship”.

The CPaaS (Communications as a Service) company based in Spain and operating in 26 countries, is focused on expanding its presence in Brazil. Its omnichannel platform integrates and automates several communication channels in a single solution. Official partner of Grupo Meta (WhatsApp, Instagram and Facebook), Indigitall bets on the enormous growth potential of this type of solution in the country.

Offering solutions spanning multiple channels including WhatsApp, Web Push, App Push and Wallet Push, with a presence in global markets such as the UK, the United States, Spain, Mexico, Peru, Chile, Colombia and Brazil, Indigitall enables personalized campaigns that include notifications, discount promotions and interactive experiences.

Implementing push notifications offers a number of advantages for businesses, as Okuma explains.

“Firstly, security is improved, as encrypted notifications ensure a secure channel for the transmission of sensitive data, surpassing traditional SMS.In addition, messages are delivered immediately, which improves usability and increases customer satisfaction. Finally, push notifications prove to be a cost-effective option, since they are cheaper than SMS, providing great savings and security in marketing campaigns”, and he concludes: “This way, companies can not only strengthen their relationship with customers, but also optimize their communication resources and strategies”.

Personalization and Automation in the customer journey

The multinational offers the possibility of creating a fully customizable customer journey, meeting the needs and profiles of each buyer Okuma account: “The platform integrates all communication channels in a single environment, allowing efficient automation between them. One of the features offered are smart bots, which can be integrated into any application. These bots are available 24 hours a day, 7 days a week, providing relevant answers and fluid conversations in human tone, in any language”.

According to the company, the use of bots resulted in an increase of 35% in sales by the application and 74% in user satisfaction. “These results are driven by the ability of programs to send messages directed to the purchase or loyalty stage in which the customer is, optimizing marketing and reducing manual and repetitive work that would otherwise require great efforts”. And he points out that “This efficiency not only improves sales by focusing on optimizing the user experience, companies not only attract new customers, but also cultivate loyalty and satisfaction in the long term.

After a positive shopping experience, 54% of consumers tend to become loyal to a brand, according to a study by HubSpot and Bain & Company. This data highlights the importance of providing personalized and satisfying interactions, because, in addition to influencing customer loyalty, reports from Salesforce and Zendesk indicate that about 83% of consumers consider the shopping experience as important as the product itself.

Recognizing this importance, Indigitall was created in 2013 with the mission of helping its customers in digital transformation and improving the user experience. According to Victor Okuma, encrypted “o push is specific for sensitive data and economic transactions”, applicable by banks, financial institutions and even e-commerce websites, serving for loan notifications, confirmation of online purchases and specific campaigns.

Victor explains that “A artificial intelligence is the backbone of our solutions, which contributes to a 50% increase in the number of new leads and a reduction in campaign costs between 40% and 60%. The ability to analyze consumer behavior in real time allows companies to segment their audiences and customize the” communication, something that, according to Harvard Business Review, is vital to optimize the customer journey.

Push Notifications as an Omnichannel Approach

Push notifications are indispensable tools for keeping customers informed and engaged. There are three main types:

1. Web Push: Messages that appear in the browser, accessible on any device, from desktop to mobile. With over 3.5 million apps on the Google Play Store and 2.2 million on the Apple App Store, Web Push is crucial in digital marketing, especially considering that 57% of global web traffic comes from mobile devices.
2. Push App: Direct messages sent to mobile devices with the app installed, ensuring users have easy access to important information and promotions.
3. Push Wallet: Notifications sent to smartphones, where loyalty cards and offers are stored in iOS Wallet or Google Wallet. This format is economical and effective as it keeps offers organized and easily accessible.

Examples of Success with Notifications

Indigitall campaigns not only inform, but also delight. Here are some examples:

• ModaStore:“Thank you for signing up!You will receive a 15% discount on your next order for having signed up.”
• com:“Happy birthday! Enjoy a free gift on your next purchase.”

“These messages are designed to create an emotional impact and engage customers, resulting in high” conversion rates.