Noodle announces Carolina Rossettini as partner and COO

Noodle, a fintech company specialized in the creative economy, reinforces its leadership structure with the arrival of Carolina Rossettini as a partner and COO. With a consolidated trajectory in influencer marketing, communication and creator economy, the executive takes on the challenge of driving the expansion of operations, improving engagement strategies and strengthening the connection between brands and content creators.

Graduated in Journalism and postgraduate in Digital Media by ESPM, Carolina has built a solid career over more than twelve years in the world's leading communication companies.His experience covers influencer marketing, digital marketing, public relations, communication advisory, events, social media and crisis management & has led high-performance teams and participated in award-winning cases.

She was one of the pioneers in the influencer marketing market and helped structure the operation and teams of the largest companies in the segment, responsible for the development of processes, planning, squads, products and proprietary methodologies exclusive and personalized.In addition, she also worked with some influencers and actors of Rede Globo.
Among the companies in which he has worked, in different roles, are BR Media, MIS, Squid (Wake), Grupo Dreamers (Artplan), MField, Play9, Grupo In Press, AND’ (Publicis Groupe) and Burson-Marsteller, as well as serving major national and global clients such as EssilorLuxottica, Amazon, Arcos Dorados (McDonald’, AMBEV, Unilever, Whirlpool, Samsung, Johnson & Johnson & Johnson, GPA (Facebook Group, Rock and Sugar in Rio).

“Assuming the position of COO at Noodle is an opportunity to further boost the creator economy market in Brazil through an innovative and super-necessary solution for both agencies and content creators, and I say this because I have been on both sides of”, says Carolina Rossettini.

“A Noodle grows exponentially in relevance among the main players in the sector because it is the only fintech that presents financial assistance, anticipations and automation in the intermediation of campaigns, which professionalizes and protects payment flows, at a time when so much is said about the need for this professionalization, transparency and security. Working alongside Igor Bonatto and team is sure to take another firm and forward step within influencer marketing. I hope to contribute in the best possible way to this constant cycle of innovation and growth”, concludes the executive.

The arrival of Carolina reinforces Noodle's commitment to offer increasingly innovative financial solutions aligned with the needs of influencers and professionals in the creative economy. Fintech, which already stands out for facilitating the anticipation of receivables and providing access to credit in an agile and safe way, intends to further expand its impact in the sector with the expertise of the newest member.

With this strategic move, Noodle positions itself for a new growth cycle, consolidating itself as a great reference for its customers and expanding its presence in the digital market.