Last year, nearly 7 billion messages were exchanged between consumers and chatbots in the country.

In a market that already handles nearly 7 billion messages between consumers and robots, a company from Goiás proposes taking a step beyond traditional automation applied to corporate customer service.

Poli Digital has just launched PoliGPT: a generative artificial intelligence-based solution aimed at small and medium-sized entrepreneurs seeking to scale customer service without losing humanization.

This functionality is a new release from the company and is integrated into its customer service platform. This tool helps business owners, especially those with small companies, navigate awkward situations by answering more difficult customer questions, such as delivery time, stock availability, and exchange policies. The AI generates ready-to-use, high-quality responses, assisting the agent in delivering the best quality and standard of service.

The purpose of the new tool is to reduce operational overload and increase efficiency, especially in businesses with lean teams. Developed to operate within Poli's own platform, PoliGPT responds to frequent customer inquiries—from delivery deadlines and product availability to exchange policies—suggesting natural, fluid, and contextualized language. In short, it is a tool that supports the agent by collecting response suggestions based on the conversation and negotiation context.

“It accesses the database, where it collects information about the customer, and thus suggests responses to complex questions, such as delivery time, exchange policies, product availability, and even suggestions for overcoming objections. All with precision and naturalness, even during peak demand, ensuring a positive customer experience. The customer does not feel the transition between human and machine, and the entrepreneur gains time and professionalism,” explains Alberto Filho, CEO of Poli Digital.

According to the company, the goal is for any micro or small entrepreneur to be able to use the AI with just a few clicks—without the need for a dedicated technical team or complex training.

The system, already available to all customers, can be activated directly through the Poli Digital platform, exempt from external integration. “Just access the Poli platform, start the service sessions, and click on the assistant tab. Within seconds, it starts working, assisting everyone from those selling via WhatsApp to store owners handling dozens of daily interactions,” explains the CEO. “Furthermore, the customer can use this tool to create marketing campaigns and structure sales processes, as it provides access to “premium” AI tools, such as paid ChatGPT, all within the POLI platform.”.

PoliGPT also frees the entrepreneur from repetitive tasks, allowing them to dedicate more time to strategic business management. “We are talking about a functionality that delivers scale and efficiency even for operations where the owner is also the customer service agent, the salesperson, and the marketing manager,” he adds.

With the exponential growth in chatbot usage and the advancement of generative artificial intelligence, solutions like PoliGPT arrive at a transformative moment for the sector. According to data from TI Inside, Brazil is expected to surpass the mark of 1 million chatbots in operation by 2025, with emphasis on areas such as retail, healthcare, and services.

In addition to following this trend, PoliGPT also symbolizes a new phase of so-called inclusive AI—a concept that seeks to expand access to artificial intelligence beyond large corporations. For a long time, such technologies required substantial investments, advanced infrastructure, and specialized teams. Today, however, more accessible and intuitive tools allow small businesses to also integrate AI-based solutions into their daily operations.

This democratization occurs because generative AI is now more mature: trained with massive volumes of data and integrated with user-friendly platforms, it can provide intelligent responses based on natural language. This is the scenario that PoliGPT helps consolidate—one where artificial intelligence adapts to the user, not the other way around.

“PoliGPT is an intelligent digital arm for small businesses that have no time to waste. And in today's competitive market, time and attention have become valuable currencies,” concludes Alberto.