A NG.CASH, a digital account focused on the new generations, announced a partnership with influencer Victor Augusto, known as Joker, entrepreneur and one of Brazil’s biggest influencers. As part of the agreement, the creator becomes a partner of the fintech and will exclusively launch a new digital account with a prepaid credit card, developed in collaboration with him.
This initiative marks a new chapter in NG.CASH’s strategy to expand its presence among young audiences through personalized products and an approach centered on culture, community, and influence. The move comes shortly after the company raised R$150 million in its Series B round, led by New Enterprise Associates (NEA), with participation from investors like Andreessen Horowitz (a16z), Monashees, Quantum Light, Daphni, and Endeavor Catalyst.
“The launch of this product is an important step to deepen our connection with digitally native communities seeking more than traditional banking services. The role of the influencer now integrates our growth model, with a direct role in brand building and customer acquisition,” says Antonio Nakad, co-founder and CMO of NG.CASH.
Creators at the center of the strategy
Joker’s entry as a partner reinforces NG.CASH’s investment in influencer marketing as one of the pillars for user acquisition and retention. The fintech already operates in areas such as entertainment and e-sports, with partnerships established with team LOS, one of the largest in Latin America, and artist Xamuel from Universal Music.
Joker’s new account will be launched through a multiplatform campaign, featuring video content, podcasts, social media snippets, and an interactive live session hosted by the influencer himself. The goal is to turn the launch into a real engagement experience with the streamer’s community.
“Today, content creators are not just a marketing channel but a strategic asset for brands looking to be present in the lives of younger consumers,” adds Nakad.
The era of hyper-personalization
Joker’s exclusive card is developed with the Sketch My Card feature, allowing users to customize the card’s layout with doodles, digital stickers, or their own illustrations. NG.CASH is currently the only financial institution in Latin America to offer this level of personalization.
Beyond the card, the account design and communication were co-created between the fintech’s teams and the influencer. The goal is to enhance value perception among young people by offering a banking experience compatible with the codes and language of the digital community.
Expansion with a cultural focus
Founded in 2021, NG.CASH was created with the purpose of offering financial freedom and autonomy to millions of young Brazilians. In 2024, it raised R$65 million in its Series A round, and with the new round, it has secured over R$300 million since its founding. With a base of 7 million users, 100% digital infrastructure, and a positioning centered on culture and behavior, the fintech now aims to consolidate itself as the leading financial platform for Generation Z in Latin America.
