NG.CASH brings Joker as a partner and launches an exclusive account for the influencer

A NG.CASH, a digital account focused on the new generations, announced a partnership with influencer Victor Augusto, known as Coringa, an entrepreneur and one of Brazil's largest influencers. As part of the agreement, the creator becomes a partner of the fintech and will exclusively launch a new digital account with a prepaid credit card, developed in collaboration with him.

This initiative marks a new chapter in NG.CASH's strategy to expand its presence among young audiences through personalized products and an approach centered on culture, community, and influence. The move comes shortly after the company raised R$150 million in its Series B round, led by New Enterprise Associates (NEA), with participation from investors such as Andreessen Horowitz (a16z), Monashees, Quantum Light, Daphni, and Endeavor Catalyst.

“The launch of this product is an important step toward deepening our connection with communities that are digital natives and seek more than traditional banking services. The influencer now becomes part of our growth model, playing a direct role in brand building and customer acquisition,” stated Antonio Nakad, co-founder and CMO of NG.CASH.

Creators at the center of the strategy

Coringa’s entry as a partner reinforces NG.CASH’s investment in influencer marketing as one of the pillars for user acquisition and retention. The fintech is already active in areas such as entertainment and e-sports, with partnerships established with team LOS, one of the largest in Latin America, and artist Xamuel from Universal Music.

Coringa’s new account will be launched through a multiplatform campaign, featuring video content, podcasts, social media clips, and an interactive live stream hosted by the influencer himself. The goal is to turn the launch into an experience of genuine engagement with the streamer’s community.

“Today, content creators are not just a channel for promotion but a strategic asset for brands that want to be present in the lives of younger consumers,” added Nakad.

The era of hyper-personalization

Coringa’s exclusive card is developed using the Sketch My Card feature, which allows users to customize the card’s layout with doodles, digital stickers, or their own illustrations. NG.CASH is currently the only financial institution in Latin America to offer this level of personalization.

In addition to the card, the account design and communication were co-created by the fintech’s teams and the influencer. The aim is to enhance value perception among young people by offering a banking journey aligned with the codes and language of the digital community.

Expansion with a cultural focus

Founded in 2021, NG.CASH emerged with the purpose of providing financial freedom and autonomy to millions of young Brazilians. In 2024, it raised R$65 million in its Series A round, and with the new round, it has raised over R$300 million since its founding. With a user base of 7 million, a 100% digital infrastructure, and a positioning centered on culture and behavior, the fintech now aims to consolidate its position as the leading financial platform for Generation Z in Latin America.