To achieve intelligent management for companies operating in e-commerce and multichannel relationships, organization and strategic thinking are key differentiators. Considering these points, Ativos Capital – ecossistema de inovação com atuação em Martech, Comunicação e Cloud – anuncia o lançamento da EasyCDP, a SaaS platform designed to centralize data, optimize campaigns, and transform interactions into tangible results with the support of artificial intelligence. The official launch takes place during the Fórum E-commerce Brasil, one of the largest e-commerce events in the country, which concludes today at Distrito Anhembi in São Paulo.
The solution’s mission is to democratize access to data intelligence, enabling businesses of all sizes to operate with the same precision and agility as major market players. The core foundation of EasyCDP is to address four major challenges in digital marketing: data fragmentation, difficulty in tool integration, lack of strategic vision, and high operational costs.
“Easy CDP is a platform designed to solve these bottlenecks. Its key differentiator is centralizing information in one place with clear visualization. This ensures the customer better understands their business and can think strategically. The goal is to help companies gain efficiency, scale their operations, and optimize resources in tasks that AI can automate,” explains Davi Pincinato, CPO of Ativos Capital.
With EasyCDP, consumer data is unified into a single, dynamic database, enabling the creation of dynamic segmentation, automation of personalized journeys, and actions based on real behavior and preferences—such as preferred communication channels, shopping times, and most-accessed products. ‘These aspects are the main differentiators when discussing the advantages for us, the end consumers. If your customers in São Paulo respond better via WhatsApp and those in Rio de Janeiro via SMS, the platform recognizes this pattern and suggests distinct communications for each group. It’s intelligence applied to conversion, which enhances the perceived brand value,’ adds Pincinato.
One of EasyCDP’s main advantages lies in technical accessibility. While robust solutions require IT teams and external consultants, Easy was designed for simple integration—completed in just a few clicks, without the need for programmers. On the very first day, for example, when connecting to a Shopify store, the platform imports sales history and begins generating automatic insights for actions like cart recovery or seasonal promotions.
Support, integration for businesses
The concept behind EasyCDP is that of a CDP—Customer Data Platform, an evolution of traditional CRM. While CRMs focus solely on relationships, the CDP connects transactional, behavioral, and operational data, delivering business intelligence supported by AI. ‘The idea is that any business, even without technical infrastructure, can activate data-driven campaigns and scale operations efficiently. This avoids unnecessary hiring and gives marketing and sales teams real autonomy,’ the executive states.
EasyCDP launches with native Shopify integration and a roadmap for future connections with platforms like Nuvemshop, VTEX, Magazord, as well as CRMs and ERPs. On the AI side, the tool’s evolution includes predictive recommendations, automated message creation, market-context analysis, and intelligent agents aiding decision-making. The architecture also prioritizes security and autonomy: data is processed on Ativos Capital’s own infrastructure. ‘Each company accesses only its data, and AI is trained solely based on its business patterns,’ emphasizes Davi Pincinato.
Available in a freemium model—including a free plan and a full 14-day trial without requiring a credit card—EasyCDP relies on a Product-Led Growth strategy to capture market share. ‘We built a platform that demonstrates value within the first minutes of use. It was designed to deliver real results, not just pretty reports. This is another step by Ativos Capital toward strategic experiences that drive business growth and yield strong sales and management results,’ highlights Octávio Carradore, CEO of Ativos Capital.
Fórum E-commerce Brasil
The official launch of EasyCDP will take place at Fórum E-commerce Brasil, recognized as the premier business event for the e-commerce sector in Latin America and the leading one in Brazil. Ativos Capital will have a booth at the fair, with a team dedicated exclusively to presenting the tool. Attendees will get a closer look, ask questions, and even engage in an immersive experience. ‘It will be an opportunity to explore EasyCDP in all operational detail: implementation, functionality, and the results it can deliver,’ concludes Giuseppe Pierre, CMO of Ativos Capital.
Fórum E-commerce Brasil brings together thousands of professionals and companies to discuss trends, innovations, and strategies for the sector. Its latest edition featured over 30,000 participants, 300 exhibitors, and 300 speakers, creating an environment for strategic networking and forging new partnerships. The event runs from July 29–31 at Distrito Anhembi in São Paulo.
