The Netshoes Run, the street race organized by the country’s largest e-commerce for sports and lifestyle products, will bring together 8,500 athletes at Marginal Pinheiros in São Paulo on August 24. This will be the largest race ever held by the company and takes place for the third time in the capital of São Paulo, with tickets sold out since mid-July. The kit pickup will take place at the Netshoes outlet store on August 21 and 22, from 10 AM to 8 PM, and on August 23, from 10 AM to 6 PM.
The start of the longest distance, the half marathon, will be at 5:30 AM. The race will have five categories: kids, 5 km, 10 km, 15 km, and the debut of the 21 km course. The route along Marginal Pinheiros is known for being flat and ideal for both beginners and experienced runners looking to improve their time.
This year, the race features sponsorship from adidas, a partnership with Soldiers, and support from brands Lindoya, Believe, Frooty, and Powerade, which will promote special activations post-race. In partnership with Spotify, DJ and influencer Rapha Lima will be responsible for energizing the runners during the event, in addition to bringing exclusive running playlists available on the platform.
Social action and kit pickup
One of the highlights of the Netshoes Run is the athlete’s kit, available in basic, intermediate, and premium versions, as well as a kids’ option. The shirts, developed in an exclusive partnership with adidas, come with the basic kit, which includes a bib number, medal, ecobag, and stickers. The intermediate kit includes, in addition to these items, a pair of socks and a visor, while the premium kit adds a windbreaker and a water bottle.
Those who purchased the kits can pick them up at the Netshoes store, located at Rua Amazonas da Silva, 27, on the second floor. The pickup period starts on Thursday, the 21st, at 10 AM and ends on Saturday, the 23rd, at 6 PM.
Just like in the Brasília stage, runners can participate in a social action: those who bring a pair of used sneakers in good condition can exchange them for a branded fanny pack. The collected footwear will be donated to an NGO.
