Browsers are transitioning from being simple windows to the internet to acting as digital personal assistants. The arrival of Perplexity AI's Comet and OpenAI's ChatGPT Atlas marks the beginning of a new phase for the web, in which artificial intelligence performs tasks, interprets contexts, and interacts with websites on the user's behalf. These releases, made throughout 2025, have reignited the debate about the future of search, data privacy, and the role of AI in personal productivity.
For Renato Asse, founder of Comunidade Sem Codar and a reference in No Code and automation in Latin America, the transformation is comparable to the revolution brought about by the first search engines. “Smart browsers are ceasing to be passive tools and becoming execution platforms. They understand the context and act based on it, integrating tasks that previously depended on several different applications. This opens a new frontier for those working with automations and wanting to apply AI in an accessible and practical way,” he states.
Comet, launched by Perplexity AI in July, was the first to put this idea into practice. Based on the Chromium engine, it maintains compatibility with well-known extensions but goes beyond simple browsing. The integrated assistant reads pages, summarizes content, organizes emails and calendars, and is even capable of performing automatic actions within the browser. In the first few months, the company announced partnerships to pre-install Comet on smartphones, reinforcing the bet that the browser will become the new central point for personal automation.
In October, it was OpenAI's turn to introduce ChatGPT Atlas, initially available for macOS. The browser integrates ChatGPT directly into navigation, with a conversational sidebar that interacts with any web page. The key differentiator is the “agent mode,” which allows the system to execute complete tasks (such as shopping, research, and form filling) without human intervention. For those who develop products or work with automation, Atlas transforms the browser into a living extension of AI agents, bringing the user experience closer to the concept of visual automations from platforms like n8n, Make, and the OpenAI API.
These changes do not only impact browsing. They open space for a new digital ecosystem, in which extensions, flows, and intelligent agents begin to coexist in the same environment. Experts point out that the market is likely to witness the creation of AI-powered extension marketplaces, subscriptions with advanced automation features, and direct integrations between browsers and No Code tools. At the same time, concerns about privacy are growing, as the new browsers operate with access to sensitive data and real-time interactions.
For Asse, the advancement is inevitable and brings challenges and opportunities. “The browser is becoming the heart of digital automation. It will integrate actions, data, and context into a single environment, allowing the user to have total control over what is executed. For those who create No Code products and systems, the challenge is to think of automation not as something that runs behind the interface, but as a living part of the navigation itself,” he concludes.
