Not sure what to post on LinkedIn? CEO of Infojobs reveals 7 tips to increase engagement

In today's competitive digital environment, LinkedIn stands out as a crucial platform for professionals who want to expand their networks, share knowledge and track industry trends. With the growing volume of published content, it is increasingly challenging to stand out and ensure that their posts reach and engage the target audience effectively. Ana Paula Prado, CEO of Infojobs, brings valuable insights on how to optimize your LinkedIn presence and maximize the impact of your posts.

• Know your target audience

Understanding who makes up your audience and what their interests are is critical. Using LinkedIn analytics tools to monitor which types of content generate the most interaction can help you fine-tune your strategy and create posts that truly resonate with your audience.

• Publish valuable and authentic content

In addition to personal achievements and results, offer insights, analysis and useful information that can add value to your audience. It is also important to highlight that in addition to informing, the content must be authentic, that is, reflecting your way of speaking and acting, and even your fears, be true and demonstrate knowledge is what will generate greater engagement. 

• Use images and videos

Posts that include images and videos usually have a greater reach and engagement than pure texts. Ensuring that their visuals are of high quality and pertinent to the shared content can make a big difference.Ana Paula reinforces assumes that it can even be uncomfortable, but it is important for people to see, the image brings us closer to reality.  

• Interact with your network

Actively participating in discussions, responding to comments, and showing engagement with your network are practices that not only extend the reach of your posts, but also help strengthen professional relationships.

• Post consistently

Maintaining a regular frequency of posts is crucial to making your presence active on the platform. Creating a content calendar can help you plan and diversify your posts, covering a variety of topics and formats.

• Take advantage of trends with strategy

Stay tuned to industry trends and relevant topics in your area, but also analyze what really deserves you to share your perspective. The CEO comments, “Avoid sameness! Who was not impacted by 300 reflections in the Olympics?It is always possible to make a professional parallel with everyday life, but doing what everyone is doing can fall only in the scroll of feed.” 

• Test and evaluate

Experimenting with different types of posts, days, times, and formats helps you figure out what works best for your audience.Using LinkedIn analytics to gauge performance and adjust your strategy as needed is an effective approach to optimizing your results.

To conclude, Ana Paula Prado points out that “improving your presence on LinkedIn involves more than just increasing the number of views; it is about building a professional network that trusts and values your opinion, for this it is important to be accessible, participate in conversations and also listen to feedbacks, the social network is full of opportunities