Naldo Benny is the poster boy for Black Friday Loja do Mecânico, e-commerce of machines and tools, in an action that combines rhythm, humor and emotion to celebrate who makes the country happen. This is the first campaign of the company starring a celebrity.
The campaign wins the streets and the digital environment, in an omnichannel strategy that covers physical stores, website, application, social networks and other online channels of the Mechanic Store. With its unmistakable energy, Naldo sets the tone of communication by transforming the universe of tools and machines into a great popular celebration. Between dances, fun and good laughs, it presents real offers and unmissable benefits, in a light and engaging language, the way that only he knows how to do.
With popular aesthetics and references of Brazilian pop culture, the film bets on vibrant colors, humor and spontaneity, trademarks of the artist. At the center of the narrative, Naldo faces a fun “machine of truth”, where each answer confirms what the public most wants to hear: the discounts are real and the promotions are for real. With his charisma and waist game, the singer turns the moment into pure entertainment, proving that it is possible to talk about promotion and still have fun.
In addition to leading the campaign, Naldo also helped set the tone of digital pieces and content for social networks, which explore their spontaneous and humorous side. The result is a light and pop communication, with the potential to fall into the timelines of those who love a good meme and content full of attitude.
“This campaign is with my face: there is music, there is laughter, there is truth lol. I think the public will identify, laugh and really enjoy. It is one of those campaigns that make us have fun of the HEART”, completes the artist.
The creative idea of the campaign aims to express the company's connectivity with its target audience, reinforcing its positioning as a partner of the Brazilian professional with a focus on quality and fair price.
For the Mechanic Shop, the presence of the artist reinforces the popular DNA and the connection of the brand with the Brazilian worker.“Choosing Naldo was natural. It represents joy, authenticity and the value of the effort, everything that our audience lives in day to day. Black Friday is the time to repay this trust, offering real conditions and celebrating who makes the country happen”, highlights Bruno Santos, Marketing Head of the Mechanic Shop.
