In the age of retention, influence is the new world currency

In the current times, when digital reigns, getting the attention of the target audience is a key part to enhance the success of a business. In social networks, this means being able to retain the audience at the beginning of a post. 

Research shows that those who want to influence online have only three seconds to get someone's attention, and that the average retention rate needed to increase the reach of short videos is 70%. How to make this possible?

According to Jhonny Martins, vice president of SERAC, hub of corporate solutions, being a reference in the accounting, legal, educational and technology areas, it is necessary to understand that the public needs something flashy to continue following. “We are in the era of retention, when we dispute the attention with many people, so the provocative videos are the most viral. You need to start with an impactful message at the beginning to hold attention and not let the public move to another video”, he says. 

According to the vice president of SERAC, social networks and digital were one of the most worked points by the company in recent years, as well as qualified networking. “We understand that networks give us visibility and have qualified customers further expands our reference. The key turn to stimulate the use of networks and invest in digital was when we began to have a good niche of customers in the digital market, as Thiago Nigro, who pulled Joel Jota, etc. We began to understand that those who are in digital look for digital, so it is of fundamental importance to us”, he explains. 

For Jhonny, becoming influential in networks means working on how to treat people and communicate inside and outside them. “In everyday life, it is important to understand that the way you treat people makes you influential. If you are that person who only treats people well who you think will bring you some kind of value, you do not become influential. And when you treat people well, they indicate you, promote your name”, or guides you.

An indication of the executive is to call people by name.“Call someone by name is powerful. It is the word that every human being likes to hear the most. This makes you become influential in the” environment, explains Jhonny Martins. 

In social networks, you need to learn to bring something unusual to draw attention and pass on the message. “Use phrases that arouse curiosity and encourage interaction. Show yourself as someone who wants to help solve the demand of those who are watching, someone who can influence you to take better paths. When you can become influential for someone, you will already have the currency you need to achieve promising results”, concludes the vice president of SERAC