For Black Friday, Serasa Experian offers 10 tips for entrepreneurs to make the most of the date 

One of the main dates for companies is Black Friday, which will take place on November 29. With offers that draw the attention of consumers, business needs to prepare and innovate in a day full of promotions that moved, in 2023, about R$ 4.6 billion, according to the CNC (National Confederation of Commerce).

To reach this amount, companies began to create more and more campaigns, anticipations and extended offers to expand consumption, with a lot of strategy and creativity. To support small and medium-sized companies, Serasa Experian prepared detailed content with tips, metrics and other important points for these companies during Black Friday Bora Empreender on YouTube and it goes from basic to advanced themes.

And how to prepare?

1.    Planning for the date is fundamental, especially when we talk about SMEs. The first step is inventory. Stock preparation is one of the main steps for companies that operate on dates of great movement of products. Understanding what sells more, which items are stopped and planning is essential for the entrepreneur to actually have the products that the customer wants to acquire.

2.    Team. Ensure that your employees are prepared, motivated and aligned with the goals of the date. Also, make sure that you have the appropriate number of employees for the most moving hours and that they have at the tip of their tongue the details about the products and discounts.

3.    Pricing. Discount alone does not guarantee sale and it is important to check your profit margin. Being strategic at this time and understanding what is worth lowering the price and what does not make sense, can make the difference between a successful Black Friday.

4.    Experience. In an increasingly dynamic market, even more on high-end dates, having a satisfactory experience is paramount. Having a fast, clear and efficient service and support available either in Whatsapp, social networks or email loyal to the customer and often ensures the sale.

5.    Disclosure. Customers need to know that you are participating in Black Friday and what conditions you are offering. So, do marketing campaigns, emails and on social networks.

It is possible to go beyond

Once the basic preparation is done, SMEs can go further to leverage sales on Black Friday.

6.    Innovate in offers with exclusive combos, service packages or products that your competitors are not offering makes your company stand out in the middle of the market.

7.    Bet on cross sell and upsell. This is a perfect date for this, that is, make offers related to the product that your customer is already buying. This increases the average ticket of the operation and makes your customer's life easier.

8.    Create a sense of urgency and exclusivity. In addition to proper pricing, the strategy of this item can go further, creating a sense of urgency and exclusivity. Progressive discounts and offers “compre 1, light 2” engage customers more today. In addition, offering benefits to your most loyal customers is also a way.

9.    Launches taking advantage of Black Friday to launch a new product or service can also generate interest in your customers. This is an excellent opportunity to generate curiosity, engagement and test the market in terms of reception of the novelty.

10. Measure results. With the end of the date, you need to check if it really was advantageous for your company. And the first step is to look at the billing. If this amount has increased, it is already a good sign. But it is necessary to pay attention to the profit margin. It is she who really defines if you sold well during Black Friday. Understanding if you had new customers and customers who returned is important both to define the success of the date, and to plan your next actions. The same applies to social networks and website. Comments, visits and engagements are good thermometers and tracking metrics about your performance. Finally, understand how your stock got, what sold well and what could have done to better.

“We know that high impact dates, such as Black Friday, are important opportunities to boost sales, increase the chances of small business growth and renew and strengthen the company's positioning in the market. For this, planning and measuring results are fundamental. Therefore, we have prepared more this content, which is part of our robust repository to support entrepreneurs in this and other steps of the”, says the vice president of Small and Medium Enterprises at Serasa Experian, Cleber Genero.  

This content is part of the playlist Bora Undertake on Serasa Experian YouTube as part of the program aimed at providing free support material to entrepreneurs.

Using the power of data to bring more precision and security in business decision making, Serasa Experian has an area focused exclusively on meeting the needs of small and medium-sized Brazilian companies.They are suitable solutions for those who need to grow the customer portfolio, protect the company, monitor customers and suppliers and recover debts.In addition, the area has the blog that has a series of free content for those who need help to start entrepreneurship, increase sales, and win more customers. Click here to access!