Female entrepreneurship in Brazil represents 46% of the total number of entrepreneurs, according to recent data from the Global Entrepreneurship Monitor (GEM). This index positions the country in the 7th world position in number of women ahead of business, which shows the growing female participation in the global entrepreneurial scenario. An example of this advance is the Brazilian brand Without Cosmetic Label, founded by entrepreneurs Lais Theis and Melyssa Esser, who stand out in the beauty market by offering products free of harmful chemical additives to health. With an initial investment of more than R$ 300 thousand, the company projects to reach R10 million in sales 100 million.
Like the founders of the brand Without a Cosmetic Label, another 10.3 million women are ahead of companies in Brazil, which represents a growth of 30%, the highest level ever recorded.The data are from the survey Female Entrepreneurship, conducted by Sebrae (Brazilian Service of Support to Micro and Small Companies).
Being a woman and entrepreneur in Brazil requires resilience, but also brings a unique advantage, we have the sensitivity to understand the market in a more human way and this is reflected in the way we develop our products and connect with our customers”, explains Lais.
In this scenario of growth and transformation, many entrepreneurs have innovated and broken barriers, with businesses that influence both the market and society.“As they follow this market evolution, the scenario is increasingly favorable for women entrepreneurs.They have revolutionized product development and, simultaneously, redesigned the role of female leadership in the business world”, comments Melyssa.
The Cosmetics Label No bet on multifunctional products to combine essential assets for the routine of “skin care” and serve the consumer who seeks practicality in self-care. An example is the stick with color, which in addition to standardize the tone of the skin and offer high sun protection (SPF 80 and FPUVA 40), contains hyaluronic acid, Vitamin E and Vitamin C, which acts in hydration, regeneration, stimulating the production of collagen and contributes to the fight against premature aging. Other products available include lip gloss and facial cleansing gel, both formulated with vitamin blends and sustainable extracts 1 are the 10 and recyclable, the brand.
“A No Cosmetics Label focuses on serving an audience that values self-care, but also seeks practical and efficient solutions in the daily skin care routine.In addition, our brand encourages consumers to pay attention to packaging labels, to understand that the true benefit to the skin comes from the ingredients and not just the packaging”, comments Melyssa.
