Movements in delivery excite the market, says Abrasel

Abrasel sees with optimism the resumption of 99Food in the Brazilian delivery market, released this week. The return of the platform represents a relevant move for the out-of-home food sector, which has sought to expand competition and reduce the concentration in meal deliveries. 

The move comes at a time when other companies also show interest in the sector, as is the case of Meituan, a leader in deliveries in China. This new scenario is expected to press for a more balanced environment, with greater diversity of services and business models.

In recent years, delivery has consolidated as a strategic channel for bars and restaurants. According to Abrasel research, 71% of establishments make deliveries, and 78% of these use services per application, such as iFood.

In this context of broad market dominance by a company, the arrival or return of new agents can benefit both entrepreneurs and consumers, by expanding the available options, stimulating innovation and promoting better business conditions.

“The market needs more diversity and fairer conditions.It is essential to remove barriers that prevent full competition, creating a healthy business environment and beneficial to the entire” society, says Paulo Solmucci, executive president of Abrasel.

The entity reinforces its commitment to building a more competitive, transparent and sustainable delivery ecosystem that encourages entrepreneurship, innovation and continuous improvement of the services provided.