Data monetization will move US$12.4 billion by 2030, report indicates.

The global data monetization market is projected to reach US$12.4 trillion by 2030, up from US$4.4 trillion in 2024, according to a study by Research & MarketsThe projected compound annual growth rate (CAGR) is 18.91% over the period.

The report shows that organizations worldwide are transforming data into strategic assets through models like direct data sales, insights derived from advanced analytics, and data-as-a-service offerings. Technologies such as big data, artificial intelligence, and machine learning are driving this shift, enabling value creation through both efficiency gains and new revenue streams.

Despite the growth potential, the study highlights significant challenges: privacy, cybersecurity, data quality, and regulatory compliance with standards like GDPR and CCPA. Ethical considerations also take center stage, as sensitive sectors need to adopt monetization models that avoid direct commercialization of the information.

In Brazil, an example is TutorMundi, a platform connecting students and tutors in real time, combining artificial intelligence with human support. Without selling data, the company uses information about questions and learning patterns to personalize support and help schools and institutions identify areas where students need reinforcement. The case illustrates how data monetization can occur indirectly and ethically, transforming information into social and academic value.

According to the report, companies that combine digital maturity with robust data governance practices are likely to stand out by 2030. Hybrid models, which blend technological innovation with responsible information use, will be crucial for global competitiveness.