Giuliana Flores presents an unprecedented survey that traces the profile of its audience, conducted from April to June 2024. The data show that most e-commerce buyers belong to generations Y (Millennials) and X, totaling 42%. Regarding gender, the survey shows a draw: both men and women sought flowers to gift on special dates in the period surveyed.
The average ticket is in the house of the R$ 190, and the most sought after items are roses, orchids, country flowers, sunflowers and the famous enchanted rose (exclusive of the brand). The company offers a catalog with more than 10 thousand gift options, including chocolates, wines, plushies and even books.
“Our data confirm the preference of Brazilians for flowers and show that gift giving is a common habit among different generations. Always committed to our customers, we are investing in options that meet everyone. Our expectation is to close 2024 with 1 million deliveries”, shares Clovis Souza, CEO of Giuliana Flores.
