The research "Trends and Challenges in Performance Management", conducted by Qulture.Rocks — a leading company in the Brazilian market for performance management solutions and a member of the UOL EdTech ecosystem — reveals valuable data about The implementation of goals in the corporate world.
According to the survey 32.21% of organizations still face difficulties aligning team goals with the company's strategic objectives.This compromises clarity, engagement, and effective execution. Furthermore, the lack of alignment between goals and organizational objectives also hinders the achievement of results established in the company's strategic planning.
Among the main recommendations from experts to ensure the successful implementation and management of goals in any company is the idea of "cascading" or "deployment." This is explained by Rebecca Malzac Pontes, Operations Manager at Qulture.Rocks:
The goal deployment process here at Qulture begins with a strategic planning session with leaders from all areas to ensure that all business fronts are considered in this planning. We define the company's objectives for that year and then break them down for the teams, ensuring that the entire organization is aligned with the company's goals.
Also according to the research, 25,1% companies point out Low engagement of the teams to monitor the goals and 24,8% Reported; related; recounted; mentioned Difficulty in cascading OKRs into individual and team goalsThese numbers demonstrate the importance of a collective, transparent, and continuous construction process, led by prepared managers who are close to their teams.
For leaders to build truly engaging goals, technology support is fundamental. Whether with the support of Artificial Intelligence tools or specific goal management platforms, technology combined with human capital is what stimulates engagement and empowerment to structure goals and OKRs.
At Qulture, teams have the autonomy to update in real time, track the objectives of other areas, and understand the company's overall performance. We also use a strategic map tool, so the objectives of different areas end up aligned with each other. We know which objectives from which areas are contributing to the company's overall goal. says Rebecca Malzac.
A good goal implementation and management process is, ultimately, essential for stimulating other important stages of performance management, such as a culture of continuous feedback, recognition for achieving goals, and the promotion of employees' technical and behavioral development.
For more information on performance management research and processes, visit the website of Qulture.Rocks.
