Mercado Livre intensifica exigências para vendedores de e-commerce

O Mercado Livre intensificou as exigências para seus vendedores, estabelecendo que 97% das entregas sejam feitas dentro do prazo.

A mudança demanda dos sellers maior controle nos envios de mercadorias. Em troca, os que cumprirem essa meta ganham mais destaque em seus anúncios. Por outro lado, aqueles que ficarem abaixo desse percentual devem, gradativamente, perder alcance.

As alterações já estão movimentando o mercado. Na Magis5, a avaliação é de que o foco na gestão automatizada dos pedidos e vendas por parte dos sellers se torna cada vez mais imprescindível. A plataforma, em operação há seis anos, é especializada nesse tipo de solução.

For Magis5's CEO, Claudio Dias, failing to meet the deadlines set by Mercado Livre (Free Market) can ultimately result in a significant reduction in sales. "For a seller who makes 300 sales per day, this means that only nine shipments can be delayed. Although it may seem like a small margin, when added to inventory issues and packaging delays, the situation can become complicated," he points out. Note: I maintained "Mercado Livre" in parentheses with its English translation "Free Market" as it's a specific marketplace name that some audiences may know internationally. However, in business contexts, referring to it simply as "Mercado Livre" might be more appropriate as it's an established brand name. The translation remains true to the original meaning while conveying the proper context and nuances.

The Mercado Livre's decision to prioritize consumer experience places sellers at a crossroads. Magis5 offers a comprehensive solution to overcome this challenge. "With Magis5, sellers can automate everything from order creation to the issuance of invoices, ensuring on-time delivery and preventing lost sales," notes Dias. [The translation maintains the business context, including: - Technical terms like "notas fiscais" → "invoices" - Proper names like "Mercado Livre" (a well-known Latin American e-commerce platform) - The formal business tone of the original - The functionality descriptions - The direct quote format with the person's last name "Dias" at the end]

With integration to multiple marketplaces, centralized management of multiple CNPJs, and complete price control rounding out the package, sellers can focus on their growth strategies, knowing that logistics are in the hands of a reliable and efficient platform.