OMercado Livre and the Brazilian Beverage Association (ABRABE) announce the signing of a collaboration agreement focused on the defense of intellectual property rights of holders linked to the beverage manufacturers and importers sector in Brazil, in order to continue ensuring a safe environment and reliable platform for all its users.
With this collaboration, Mercado Livre seeks to provide the beverage industry as a whole with effective tools to report products that violate intellectual property rights within the platform.In addition, the agreement establishes an unprecedented partnership to proactively combat the networks behind these criminal practices, by incorporating the association as a partner of the Mercado Livre Anti-Counterfeiting Alliance (MACA).
MACA is a strategic response implemented by the marketplace at regional level since 2021 and is based on collaboration with global brands and public sector authorities to address the challenges presented by the digital trade of counterfeit products, with the purpose of protecting users from those who misuse the platform.
“Through this alliance, we seek to generate awareness and convey the clear message of zero tolerance to counterfeiters.The only way to address this challenge is through close collaboration between different sectors and authorities. Only by working together can we ensure the success of this initiative and continue to offer a safe experience to both our users and rights owners.” explains Paula Fernandez Pfizenmaier, Director of Intellectual Property of Mercado Livre.
The initiative, which was recognized by the National Council to Combat Piracy, an agency of the Ministry of Justice and Public Security, has already presented 27 criminal complaints against users who are offenders in Brazil and in several countries in the region, such as Argentina, Chile, Colombia and Mexico and has contributed to the seizure of more than 22 tons of counterfeit products.
“One of the strategic pillars of ABRABE is the fight against the illegal market for alcoholic beverages. Mainly, because we are talking about consumer safety, preservation of lives, combating organized crime and ensuring a fair and ethical market. Illegal products, such as misdirected and counterfeit beverages, pose serious risks to public health and finance various criminal activities that impact the whole society. This Alliance is a breakthrough in promoting an ideal consumer environment for Brazilian society”, highlights the Executive President of ABRABE, Cristiane Foja.
The beverage sector is one of the most impacted by the illegal market in Brazil. For decades, ABRABE has been active in combating the illegal market, having as recognition of this performance the National Award for Combating Piracy, awarded in 2021, by the Ministry of Justice and Public Security. “We are proud of the evolution in combat and attention to the topic over the years. Being part of the Anti-Falsification Alliance is a clear demonstration of the impact of our actions, consolidating our commitment to the repression of counterfeiting and piracy”, reinforces Foja.
Sure, here is the translation of the provided text from Portuguese to English: --- **Portuguese:** O projeto está em fase de desenvolvimento e ainda não está pronto para uso público. Estamos trabalhando para garantir que todas as funcionalidades estejam funcionando corretamente e que a plataforma seja segura e eficiente. Estamos constantemente atualizando o software e adicionando novos recursos com base nos comentários e sugestões dos usuários. Agradecemos a sua paciência e encorajamos você a continuar nos fornecendo feedback para que possamos melhorar continuamente. --- **English:** The project is in development and is not yet ready for public use. We are working to ensure that all functionalities are working correctly and that the platform is secure and efficient. We are constantly updating the software and adding new features based on user feedback and suggestions. We appreciate your patience and encourage you to continue providing us with feedback so that we can continuously improve. --- Feel free to provide more text if you need further assistance!The agreement reflects the commitment of Mercado Livre and ABRABE to the protection of intellectual property and to the promotion of an ethical and competitive business environment in the Brazilian market.
“We celebrate the incorporation of ABRABE into our initiative. The union of efforts is fundamental to eradicate the illegal trade in counterfeit products”, said Adriana Cardinali Straube, Legal Director of Mercado Livre Brasil, present during the signing of the agreement.
Any information regarding the Anti-Counterfeiting Alliance can be found in the following link.
