Brazil's most-watched house is one of the biggest stages for brands wanting to capture the public's attention. But this season, which sponsors are truly achieving engagement, views, and content presence?
A Winnin, a platform that uses proprietary AI to map cultural trends based on online video consumption, mapped results from February 10th to 18th from Brazil's leading reality show and provided exclusive insights into the participating brands that lead engagement. The company analyzed over 20,000 videos about the program on social media and identified that the brands MercadoLibre, Dove and Kwai They are ahead in engagement share on their own channels.
When looking at user-generated content (UGC) engagement share, the highlight goes to Kwai, Pantene and The Portuguese abbreviation "MRV" could have several meanings depending on the context. Without more information, a precise translation isn't possible. Here are some possibilities: * **Ministério do Meio Ambiente e da Mudança do Clima (Brazil):** Ministry of the Environment and Climate Change (Brazil) * **Other meanings:** There might be other meanings depending on the specific field or organization using the abbreviation. More context is needed., suggesting that their campaigns and activations focus on user-generated content.
On the other hand, we see a shift in ad engagement share: Downy, Betnacional and Kwai They are among the brands that stand out most in advertising.
“Paying attention to what's happening in culture is essential to staying relevant. Reality TV is a trend engine, and brands that know how to connect with what people are talking about – without forcing it – manage to gain traction naturally and authentically,” he/she states. Sara ChristineMarketing Analyst at Winnin.
During the three-month program, Winnin provides weekly data via its official website. Big Insights Brazil and a unique dashboard with simple registration. Reports highlight peak engagement moments, sponsor performance, audience behavior, and offer insights into the best opportunities for brands outside the reality show.
Report analyzing engagement from February 10th to 18th.
Measurement based on video content about the reality show.
