To help consumers purchase Christmas gifts, the Mercado Livre, leading e-commerce in Latin America, announces the official launch of“vale-troca”, a new tool created to facilitate product exchanges, in a simple and practical way on the platform.
The functionality allows the buyer, at the time of order completion, to activate the “vale-exchange”. Automatically, a code is generated in the Mercado Livre application and sent digitally to those who will receive the gift, in case of need, the recipient can exchange the product or opt for the return, receiving a coupon with the value for use in Mercado Livre, without the involvement of those who bought it.
“The arrival of the ̄vale-exchange‘ is a important reinforcement in this Christmas period. We want to make the gift experience even simpler and safer in the Free Market. The IOAM-exchange-‘ eliminates the concern with the exchange, the, ensuring tranquility for those who buy and the certainty of the ideal gift for those who receive. We invite everyone to take advantage of the tool and have a more comfortable, assertive and advantageous purchase with us this Christmas”, says Cesar Hiraoka, senior director of Marketing at Mercado Livre.
The feature is now available for marketplace products in the categories of Fashion, Beauty, Tools & Construction, Entertainment, Home & Decoration, Electronics, Sports & Toys & Baby. Customers can check items with 0val and exchange‘ available here. The tool does not change shipping times and the final value of the purchase, being an indispensable ally when it comes to giving.

