Mercado Livre announces closure of Mercado Shops: opportunity for e-commerce integrators

Mercado Livre, an e-commerce giant in Latin America, announced that it will end its e-commerce tool Mercado Shops on December 31, 2025. The decision will affect sellers who use the platform to create personalized virtual stores, with their own identity and features such as logos, colors, typographies, banners and product carousels.

Until the end of 2025, current users will be able to continue selling through Mercado Shops. However, after that date, they will be directed to the tool “Minha Page” within the Mercado Livre marketplace, which does not allow integration with other e-commerce platforms. Since Thursday (16), new users are already being directed to the creation of pages in the new solution.

To ease the transition, Mercado Livre will offer sellers a free three-month period to try out the “My” Page, which will cost R$ 99 monthly after the trial period. Traders interested in maintaining presence on multiple sales platforms are encouraged to migrate to e-commerce integrators such as Nuvemshop, Shopify, WooCommerce, VTEX and LWSA.

According to analysis by Itau BBA, the decision of Mercado Livre can benefit e-commerce software players, especially LWSA.“The announcement reflects the efforts of Mercado Livre to strengthen its sales base within the platform, aligned with its monetization strategy.However, many sellers still value the possibility of integrating their stores to multiple sales channels”, evaluates the analysis team.

The bank also points out that most of the users of Mercado Shops are small and medium-sized companies (SMEs), which are likely to seek alternatives among the main e-commerce integrators available in the market.

With the closure of the Shops Market, an opportunity opens up for companies specializing in e-commerce solutions to capture new customers and expand their market share, offering flexible and integrated alternatives for sellers seeking to diversify their online sales channels.