Mercado Livre, a giant in e-commerce in Latin America, announced that it will shut down its e-commerce tool Mercado Shops on December 31, 2025. The decision will affect sellers who use the platform to create customized online stores, with their own identity and features such as logos, colors, typography, banners, and product carousels.
Until the end of 2025, current users will be able to continue selling through Mercado Shops. However, after this date, they will be directed to the "My Page" tool, a proprietary store within the Mercado Livre marketplace, which does not allow integration with other e-commerce platforms. Since Thursday (16), new users have been directed to create pages on the new solution.
To facilitate the transition, Mercado Livre will offer sellers a free three-month period to try out "My Page," which will cost R$ 99 monthly after the trial period. Merchants interested in maintaining a presence on multiple sales platforms are encouraged to migrate to e-commerce integrators such as Nuvemshop, Shopify, WooCommerce, VTEX, and LWSA.
According to Itaú BBA's analysis, Mercado Livre's decision could benefit e-commerce software players, especially LWSA. "The announcement reflects Mercado Livre's efforts to strengthen its base of sellers within the platform, aligned with its monetization strategy. However, many sellers still value the possibility of integrating their stores with multiple sales channels," evaluates the analysis team.
The bank also highlights that the majority of Mercado Shops users are small and medium-sized enterprises (SMEs), which will likely seek alternatives among the main e-commerce integrators available on the market.
With the closure of Mercado Shops, an opportunity opens up for companies specializing in e-commerce solutions to capture new customers and expand their market share, offering flexible and integrated alternatives for sellers seeking to diversify their online sales channels.
