HomeNewsTipsMentora dá 7 sugestões para startups atraírem o olhar de investidores em...
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Mentora gives 7 suggestions for startups to attract the eyes of investors in 2025

E-Commerce Uptate
By E-Commerce Uptate

Com investidores cada vez mais criteriosos, as startups que desejam chamar a atenção em 2025 precisam ir além de boas ideias. É preciso mostrar provas claras de resiliência, potencial de crescimento e impacto no mercado. No entanto, essa seletividade não deve ser encarada como barreira, mas como uma oportunidade para empreendedores que sabem apresentar diferenciais.

De acordo com o relatório “Estado Global de Venture Capital 2023”, o número de aportes diminuiu globalmente nos últimos dois anos, tornando os investidores mais seletivos. Apesar disso, startups que combinam soluções inovadoras com uma compreensão clara de suas métricas e mercado têm atraído atenção.

According to Marilucia Silva Pertile, startup mentor and co-founder of Start Growth, empresa de Venture Capital que apoia fundadores combinando expertise e capital, o mercado está mais exigente, mas as startups que demonstram um entendimento profundo do seu propósito têm maiores chances de atrair investidores. “A resiliência e a paixão pelo propósito da startup são características determinantes para o sucesso. É preciso ser obstinado e apaixonado pelo problema que a startup nasceu para resolver, pois isso gera valor perceptível para o cliente”, afirma.

Segundo Marilucia, o empreendedor deve estar mais comprometido com o problema do que com a solução, porque, ao fazer isso, o sucesso tende a ser uma consequência natural. “Quando os empreendedores se concentram na dor a ser resolvida, isso reflete em soluções que realmente fazem a diferença e em estratégias que geram valor agregado para os usuários. Isso é o que torna a startup um negócio sustentável e atraente para investimentos”, afirma.

Outra orientação importante é apresentar um plano de negócios robusto, com detalhes sobre o modelo de operação, estratégias de mercado e projeções financeiras claras. “Os investidores querem compreender como os recursos serão usados para escalar a startup e garantir sua sustentabilidade”, diz Marilucia.

Métricas financeiras e operacionais também são diferenciais importantes para chamar a atenção. Indicadores como MRR (Receita Recorrente Mensal), CAC (Custo de Aquisição de Clientes), controle do cash burn e crescimento da receita ajudam a mostrar que a startup tem uma gestão estruturada e visão de longo prazo. “Startups que conseguem provar tração, crescimento de usuários e retenção elevada transmitem confiança ao investidor. É essencial demonstrar que o produto ou serviço atende a uma necessidade real no mercado”, observa a mentora.

Finalmente, de acordo com a cofundadora da Start Growth, vale a pena investir em um bom pitch para conquistar atenção. “Um pitch bem executado é um convite para o investidor entrar na jornada da startup. Ele deve mostrar o que foi feito até agora e como o aporte permitirá dar o próximo grande passo”, explica Marilucia.

A especialista ressalta que uma documentação bem organizada é fundamental, especialmente para rodadas mais avançadas. “Registros financeiros, contratos e direitos de propriedade intelectual precisam estar em ordem para facilitar o processo de due diligence e reforçar a confiança dos investidores”, explica. “E para as startups que ainda não captaram investimentos, ter resiliência é essencial”, finaliza. 

Sete passos para atrair o olhar dos investidores em 2025, segundo Marilucia Pertile:

  1. Ser obstinado e apaixonado pelo problema que a startup nasceu para resolver
  2. Ter um plano de negócios robusto, que detalhe estratégias de mercado, modelo de receita e projeções financeiras claras
  3. Demonstrar métricas sólidas, evidenciando indicadores, como crescimento da receita, retenção de clientes e eficiência operacional
  4. Validar o produto no mercado, provando que a solução é relevante e já está gerando resultados reais
  5. Possuir diferenciação competitiva, que torne a startup única no mercado
  6. Manter a documentação bem organizada para facilitar a análise dos investidores
  7. Investir em resiliência, especialmente se a startup ainda não tiver recebido aportes
E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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