McDonald’s, iFood and CIF lead engagement share in March at Big Brother Brasil 25

The most watched house in Brazil is one of the biggest stages for brands that want to capture the attention of the public. The sponsors of the reality show guarantee the attention of millions of viewers on open TV and Globoplay. But when the game happens on social networks, which brand is really winning the engagement of the public in its ‘Most‘"Publis" is not a complete word or phrase in Portuguese. Please provide the full text or context.‘''?

A Winnin, a platform that uses proprietary AI to map cultural trends from the consumption of videos on the internet, mapped results from March 03 to 10, the main Brazilian reality show and brought unique insights on the participating brands of reality that lead the engagement. 

After more than 50 days of program, three brands stand out in the engagement share in their own channels McDonald’s it expanded its presence, dominating TV Globo profiles and enhancing the reach with influencers ifood he spun his strategy by climbing big names such as Lara Santana and Anderson Prophet CIF he knew how to trigger the audience, generating reactions both in the official channels of the reality and in the ecosystem of creators.

When we look at the share of views, CIF, Meki and iFood they also stand out, driven by the high performance of their content on TikTok.

In the content share, the game gains new protagonists.A Betnational shoots ahead with the largest volume of publications, driven by the strategic partnership with FitDance. Rexone it marks territory in the official Globo channels, dominating spaces such as Multishow and BBB, while the ifood heavy bet on an intense production of videos, ensuring constant presence on the radar of the public.

(Performance of sponsors in advertising content. Period from March 3 to 10. Source: Winnin.AI)

“Effective advertising goes beyond exposure; it is about creating narratives that are part of culture. Campaigns that capture trends and explore storytelling authentically get not only attention, but also real engagement”, he says Sara ChristineMarketing Analyst at Winnin.

During the three-month program, Winnin provides weekly data via its official website. Big Insights Brazil and a unique dashboard with simple registration. Reports highlight peak engagement moments, sponsor performance, audience behavior, and offer insights into the best opportunities for brands outside the reality show.

*Recort analyzing the engagement from March 03 to 10. 

Measurement based on video content about the reality show.