Maxbot raises R$2 million from FAPEMIG to develop CRM/Helpdesk

A Maxbot, an omnichannel platform specializing in optimizing customer service, has just secured an investment of R$ 2 million, as a result of its participation in the program Hub MG Gov of the Minas Gerais State Research Support Foundation (FAPEMIG). The funds will be used to implement new artificial intelligence (AI) functionalities and to develop a Customer Relationship Management (CRM) system, which will be integrated into the Maxbot platform. As a result, nearly 400 of the company's clients across Brazil will benefit.

The Hub MG Gov is an initiative of the Government of Minas Gerais that mobilized startups to solve challenges in different governmental areas. With a total budget of R$40 million, the program distributes up to R$2 million for each approved challenge, fostering innovation in the state and boosting the startup ecosystem. "It's a tremendous opportunity for any local startup to have the chance to participate and develop a project that brings a positive impact to the state's daily life. It's a pleasure to have been selected," says Rômulo Balga, CEO of Maxbot.

The project in question, developed by Maxbot, will have a duration of 24 months according to the contract, with an expected launch around early 2026.

Investment in Innovation and Product
The investment received by Maxbot is exclusively allocated to product development, in accordance with the program guidelines. With this, the company plans to significantly expand its technological capabilities, integrating new AI-based functionalities.

"The implementation of more artificial intelligence within the platform will bring gains in efficiency and personalization for our clients. The focus is on creating tools that automate processes and improve the user experience, in both the public and private sectors," says Rômulo.

The CRM that will be developed as part of the project promises to centralize and optimize customer interaction management, providing more agility and control to companies using Maxbot.

Technology for Public and Private Sectors
The Maxbot project was one of those approved in the Hub MG Gov, an initiative that connected startups to governmental challenges in the State of Minas Gerais. The company met a demand from the State Secretariat of Social Development (Sedese), which sought an intelligent interface to facilitate communication between the different municipalities of Minas Gerais, totaling 853. 

Maxbot's solution was chosen because it includes AI to automate responses to simple questions, with an uncomplicated installation that is intuitive for customer service, freeing up public servants for more complex tasks.

In addition to meeting this challenge, the investment will also have a direct impact on Maxbot's current customers. "This initiative strengthens our commitment to delivering innovative and efficient solutions for all our customers. It is a milestone that will benefit the entire Maxbot ecosystem," concludes Rômulo.