Max Titanium advances in digital with official store in Magalu

Max Titanium, a national reference in sports supplementation and high performance nutrition, takes another relevant step in its digital strategy with the inauguration of its official store in the Magalu marketplace.The initiative marks the structured entry of the brand into one of the largest e-commerce ecosystems in the country, expanding reach, logistics efficiency, proximity to the consumer and ensuring security.

The brand movement follows the consistent advancement of e-commerce in Brazil, which, according to projections of the ABComm, It should exceed R$258 billion in revenue in 2026, a growth of 10% compared to 2025, in which the Health and Well-being category increased the share of R$10.7 million of this result. This scenario consolidates e-commerce as a strategic channel for brands seeking scale, recurrence and greater national capillarity. The expansion of access to digital payment solutions also corroborates the brand movement.

The choice of Magalu reinforces Max Titanium's vision of operating on platforms that go beyond the transaction.The Magalu ecosystem stands out for integrating marketplace, logistics, technology, security and consumer relations, connecting hundreds of thousands of sellers for the brand, this structure allows to increase visibility and operational efficiency, maintaining brand control and high standards of experience.

“Estar no Magalu is a strategic step within our digital journey. More than expanding channels, we seek to be where the consumer is, with an official operation that preserves the strength of the brand, the quality of products and the safety of the purchase experience”, says Eduardo Jardinovsky, Marketing Manager at Max Titanium.

“Our strategy is to offer the consumer of our marketplace a wide range of products, always valuing the quality and the arrival of Max Titanium tangibilizes exactly that”, says Ricardo Garrido, executive director of the Magalu marketplace.“There are more products available to the consumer, with guaranteed provenance, combined with the shopping experience recognized by our customers.”

The initiative also reflects the growth of online consumption of supplements in Brazil, driven by the search for performance, quality of life and practicality, consolidating the digital channel as one of the main growth vectors of the category IMARC Group they show that the Brazilian market for food supplements reached 3.9 billion dollars in 2025. For the future, the institute predicts that the market will reach 9.5 billion by 2034.