Brazilian Martech expands international presence and grows 92% in the first six months of 2025

A Datta BusinessBrazilian martech company specializing in data analysis for digital marketing, accelerates its international expansion and prepares for the launch of new AI-powered functionalities. With a consolidated operation in Brazil and expanding into São Paulo, it already serves clients in Mexico and the United States. Revenue exceeds 3 million, with 120% growth, and the target is to reach 8,000 active clients by 2026. **Note:** "120% growth" is unclear. Please provide the correct wording or context for a more accurate translation.

Founded in 2022 by Cintia Freitas, a marketing specialist with strong experience in the shopping center sector.A startup was born with the purpose of helping companies objectively understand the return on their digital investments. Initially focused on strategic consulting, the operation incorporated automation resources in 2021 and, the following year, consolidated itself as a SaaS platform after the entry of two partners specializing in process and data engineering. Since then, the company has served over 350 clients and accumulated revenue exceeding 3 million.

Commenting on the purpose of the business, Cintia de Freitas Our differentiator lies in our ability to translate data into actionable decisions. "Our goal has always been to transform data into faster and smarter marketing decisions. By connecting different information sources and presenting actionable insights, we've democratized a resource previously confined to large corporations," he emphasizes..

The solution connects directly to ad accounts and automatically organizes information, providing real-time monitoring, automated reports, campaign comparisons, and intelligent recommendations. The SaaS model allows businesses of all sizes, from franchises to small businesses, to track metrics like ROAS, cost per conversion, and engagement, standardize reporting, and optimize campaigns without needing specialized teams.

Among the clients are franchisees of brands like Depyl Action, Morana, Usaflex, Plié, and Buddha Spa, as well as institutions such as Sebrae Paraná, Sebrae Santa Catarina, and Sebrae Conecta. The company also serves shopping malls, including Goiabeiras Shopping in Cuiabá, Sobral Shopping in the interior of Ceará, and Internacional Shopping in Guarulhos. Recent performance has also been boosted by an investment pre-seed The R$ 600 million investment, led by Bossa Invest, increased Datta's monthly recurring revenue (MRR) by 72% in the four months following the investment.

Recognized in programs like Capital Empreendedor (Sebrae National), the IBGC Program, B2Mamy + Google for Startups, and Inovabra Habitat (Bradesco), Datta has been a member of the Cubo Network (Itaú) since 2025. That same year, Cintia de Freitas She became an ambassador for Inovabra Habitat, reinforcing female leadership in an ecosystem where only 12% of resources are... (The translation is incomplete because the meaning of "12% of resources" is unclear. Please provide more context.) venture capital In Brazil, they are dedicated to women-led startups, according to ACATE.

Given the results achieved in the data and artificial intelligence market, the Datta Business It also decided to expand its reach through corporate education, with the aim of training new leaders prepared for the challenges of data-driven and AI-driven marketing. In this context, the company was invited to develop an exclusive MBA in Data-Driven Marketing and Artificial Intelligence. The program commenced in June 2025 and already anticipates opening new classes every month until December of the same year.

In the coming months, the company plans to expand integrations with digital platforms, launch new artificial intelligence-based functionalities, and consolidate its exclusive MBA program grounded in proprietary technology. To Cintia, Our focus is on scaling efficiently and making data analysis more accessible to businesses of all sizes. The infrastructure is ready to support the next growth cycles, he concludes.