Rodobens Parts Marketplace Records Growth of 87% in 2024

In a significant advance in the digitalization of the automotive sector, the parts marketplace of Rhodobens it showed a growth of 87% in the sales of partner retailers in 2024. The platform, specialized in automotive parts, tires and lubricants, already has approximately 74 thousand registered customers and has exceeded the R$ 1 billion mark in sales volume.

The success of the initiative is directly linked to the “Member Get Member” strategy, in which Rodobens internal salespeople present the platform to customers, encouraging autonomy in the purchase journey. “Our initial focus was to ensure that internal salespeople knew and trusted the platform and then brought it to their customers. This effect was key to consolidating digitization in the”, explains Ademir Odoricio, Executive Director of Commercial Vehicles at Rodobens.

Among the competitive differentials, the platform offers a catalog with more than 120 thousand items and has a strong online presence. With an efficient organic positioning in Google, the marketplace attracted more than 1.4 million sessions in 2024. A relevant data is that 90% of customers are recurring brand dealers, which demonstrates the synergy between physical and digital channels.

Currently, the platform has 113 active partner retailers, including resellers of automotive parts, tires and lubricants. To expand this network, Rodobens adopts a dual strategy: a receptive flow of registration via website and an active prospecting carried out by the commercial team.

“In addition to expanding our partner base, we want to make the purchasing process even more practical and efficient for” customers, Odoricio said.

For 2025, the company plans to continue investing in the expansion of the store base and in the improvement of the digital experience, seeking sustainable growth for the platform.