Effective digital marketing for realtors: tips to increase your sales and visibility

In the real estate market, digital transformation has been one of the main factors for the success of realtors. From the creation of an effective website to the intelligent use of social networks, mastering digital marketing is essential for those who want to stand out. It is with this focus that the Brazilian Institute of Professional Education (IBREP) offers disciplines focused on real estate marketing and prepares professionals to optimize their sales and improve the quality of the services offered.

“Our course was developed with the objective of training brokers prepared for the challenges of the current market.We know that digital marketing is a powerful tool to reach customers in a more strategic way, so we include a specific discipline of Marketing. In it, we approach from the main communication tools to effective strategies to advertise real estate on social networks”, says Diogo Martins, CEO of IBREP. The course includes, among other practices, the creation of optimized websites, the use of targeted ads and the implementation of virtual tours, which expand the range of offers and increase the chances of conversion.

Rafael Landa, professor of Marketing and Sales in Practice at IBREP, points out that it is essential that brokers adopt a strategic posture. “In IBREP, we teach how to position themselves digitally, understand the customer and use social networks as an effective showcase. The creation of attractive content, with targeted ads and the use of virtual tour, can make a difference in the decision of the ACHR buyer, explains the professor. According to him, digital marketing for brokers goes beyond traditional sales techniques, because it is necessary for the professional to generate trust through authentic communication and personalization of service.

Check out the top tips to stand out in digital marketing in the real estate market:

Digital positioning and creative contentAccording to the professor, it is essential to create a solid presence on social networks and other digital platforms. “Use your website and social networks as showcases for real estate, ensuring a good visual presentation and clear information”, Landa explains that the professional needs to create relevant content that adds value to the customer, rather than focusing only on sales. In addition, by producing relevant content, your audience can understand more about the real estate market and, at the same time, your authority is strengthened in the segment.

Strategic use of social networksUse social media to build a relationship with the customer and create authentic and constant communication. It is important to take advantage of the features of platforms, such as paid ads and targeting, to reach the right audience.

Virtual Tour of Real EstateRafael points out during the classes that another way to stand out is through the immersive experience with virtual tours of the properties. According to him, this allows customers to explore the properties interactively and remotely.

Segmented online adsOnline ads are one of the main digital marketing tools for realtors and allow you to reach a wider audience and at the same time highly targeted. Using platforms such as Google Ads and Facebook Ads, you can create targeted campaigns based on factors such as geographic location, specific interests and search behavior of potential customers. This segmentation helps to optimize marketing efforts, directly reaching the most relevant audience and thereby increase the chances of conversion.

Search engine optimization (SEO)One of the main digital marketing strategies for realtors is to ensure that your website is optimized for search engines.By using relevant keywords in the content, you increase the visibility of the website by making it easier for users who are actively searching for properties to rent or with