Opportunity marketing is a strategy gaining traction in the Brazilian market. In franchising, a sector that in the first half of 2025 generated R$1,746,967 billion, according to data from the Brazilian Franchising Association (ABF), this movement is boosting the visibility and expansion of networks that combine commercial intelligence with digital communication. CleanNew, a network specializing in upholstery cleaning and protection, is one of the brands that have embraced this strategic movement. The company is relying on its CEO and founder, Fritz Paixão, to establish a strong digital presence. With over 600,000 followers and a monthly reach of 6 million views on Instagram, the entrepreneur has transformed his entrepreneurial routine into content, sharing success stories, behind-the-scenes glimpses of the business, and insights into the industry.
For Fritz, opportunity marketing stands as a competitive differentiator. "This tactic has the power to create genuine connections with customers, as they identify with the personal and emotional narrative, which strengthens the company. By associating the entrepreneur's image with the brand, this figure acts as an influencer for their own business, causing the venture to gain reach, credibility, and engagement – fundamental factors for good performance in the digital market. The result is connection, increased conversion rates, and customer loyalty," explains Paixão.
More than just following trends, this proposal aims to act with speed, authenticity, and purpose towards consumers. "I believe this movement will continue to attract new leaders to take the lead on their social media, positioning themselves as a reference in their markets and establishing closer relationships with their target audience and future investors," the CEO concludes.
