Marisa launches special campaign for Children's Day

The month of October is approaching and the trade is more colorful and full of reasons to celebrate Children's Day (12 October). According to the National Confederation of Shopkeepers (CNDL), it is estimated that the date has moved R$ 19 billion in retail in 2023, being one of the main commemorative dates of the second half and with a great expectation for 2024.  

Marisa knows the importance of the date and, therefore, presents her Children's Day campaign, announcing the collection created for the little ones. The contents are part of a new creative guideline of the brand entitled“Papo de provador”, which highlights the place and the conversations that take place there at the time of purchase decision. 

The contents also bring the new advertising motto “In Marisa you solve everything with a hundred-zinho”, which shows that it is possible to have access to fashion with quality pieces for an affordable price.  

“We know that Children's Day is a long-awaited date for families and that parents want to present their children with something special, but often the budget does not involve exorbitant expenses. It was thinking about this that we created the campaign 'In Marisa you solve everything with a hundred-zinho’, comments Karla Longo, Marketing Director at Marisa.  

The new collection will be available in stores and e-commerce Marisa from September 19, and has clothes and shoes own brand and licensed partners, bringing together various options to gift children and please all tastes, whether with looks, shoes or accessories customized with the characters preferred. And, in addition to the excellent cost-benefit, every hundred dollars spent on purchases at Marisa, consumers will compete for a Nintendo Switch video game.