Mari Maria Makeup marked its debut on TikTok Shop with a special live broadcast held on the 27th, directly from the brand's Distribution Center. Hosted by Mari Maria, CEO and founder, and with the participation of influencer Nayla Saab, the three-hour live stream featured discounts of 30% on over 50 products and distributed exclusive gifts.
During the broadcast, consumers monitored platform purchases in real-time and had the opportunity to actively participate in the experience by choosing alongside the hosts which special gifts would be sent. The results were significant: over 220,000 people connected and strong engagement from the online community.
"I want to be increasingly connected with my audience, which is why I make a point of bringing my products to all platforms, ensuring everyone has access to them," states Mari Maria, the brand's CEO.
The launch also reinforces the relevance of TikTok Shop in the national e-commerce landscape. According to a survey by Santander Bank, the platform could account for up to 9% of online sales in Brazil by 2028, moving between R$25 billion and R$39 billion. Currently, the country already holds the third position globally in market volume on the platform, behind only Indonesia and the United States.
