A Magie, Magie, a Brazilian startup specializing in financial transactions via WhatsApp, announced the raising of US$ 5 million in a new round led by the U.S.-based asset manager Lux Capital. The investment reinforces the company's strategy to advance a model focused on the corporate market, with an emphasis on monetizing conversational financial solutions for businesses.
After validating its product with end consumers, Magie is now directing its efforts to act as a financial infrastructure for companies that wish to operate payments and banking services within WhatsApp. The proposal is to offer white-label, white-label solutions, allowing companies to use Magie's technology integrated with their own brand, without the need to develop financial systems from scratch.
Founded in 2024, the startup was one of the pioneers in using artificial intelligence applied to financial transactions in conversational environments. Since its launch, the platform has already reached over 400 thousand users and surpassed R$ 2 billion in transaction volume, which consolidated the model's viability and paved the way for a new growth phase focused on B2B.
“WhatsApp is already part of people's financial routines. The next step is to enable companies to use this same channel to offer financial services in a simple, secure, and integrated manner,” states Luiz Ramalho, founder and CEO of Magie. According to him, the move into B2B requires investments in product, team, and platform, while the consumer-facing product remains active as an environment for experimentation and technological evolution.
In its new positioning, Magie intends to serve companies in sectors such as finance, retail, and telecommunications, in addition to evaluating opportunities in other Latin American markets where WhatsApp is widely used as a relationship channel. The strategy envisions a gradual implementation, with a controlled onboarding of new clients throughout 2026.
A Lux Capital, Lux Capital, which is leading the round, maintains Magie as its only Latin American ‘investment’ in a global portfolio focused on high-impact technologies. The fund is known for betting on companies that develop critical infrastructure in still underexplored markets, which reinforces Magie's ambition to establish itself as a conversational financial layer within the digital ecosystem.
Prior to the round announced now, Magie had already raised US$ 4 million in a seed round led by Lux Capital, Monashees , with participation from the Brazilian fund. Canary US$ 5 million, . With the new capital injection from Lux Capital, the startup has now raised over, US$ 10 million since its founding.
