Magazine Luiza and AliExpress have entered into a landmark agreement that will allow cross-selling of products on their respective e-commerce platforms.This partnership marks the first time the Chinese marketplace will make its products available for sale by a foreign company, in an unprecedented cross-border strategy.
The collaboration aims to diversify the catalog of both companies, taking advantage of the strengths of each. While AliExpress is known for its variety in beauty items and technological accessories, Magazine Luiza has a strong presence in the market of home appliances and electronics.
With this initiative, the two platforms, which together total more than 700 million monthly visits and 60 million active customers, expect to significantly increase their sales conversion rates. The companies ensure that there will be no changes in tax policies for consumers and that the guidelines of the Conformity Shipping program will be maintained, including the exemption of fees for purchases below US$ 50.
The announcement of the partnership was well received by the financial market, resulting in a valuation of more than 10% in Magazine Luiza shares, which had been facing a fall of almost 50% in the year.
This collaboration represents an important milestone in the Brazilian and international e-commerce scenario, promising to expand the purchase options for consumers and strengthen the position of both companies in the market.
