Magalu, Netshoes, KaBuM!, and Época Cosméticos are holding a special PayDay with discounts of up to 80%.

Magalu's group brought together its entire ecosystem of companies for the biggest PayDay ever. Netshoes, KaBuM!, Época Cosméticos, aiqfome, Estante Virtual, and Magazine Luiza itself are holding their popular "PayDay" sale, starting this Thursday (3rd), but this time in a special format: with a five-day duration and discounts of up to 80%.

"PayDay was created to offer better prices and payment terms on a date Brazilian consumers can afford to shop, which is when their salaries hit their accounts," says Aline Izo, Senior Marketing, Branding, and Communications Manager at Magalu. "Now, to gain even more momentum, we've extended the campaign period and brought our entire retail ecosystem into a special, larger, and integrated edition. Our customers will have a much larger and more diverse selection of products, ranging from sports articles, perfumes, food delivery, books, gamer products, electronics, and much more."

Besides the discounts already announced on the group's websites and apps, customers can use the "PayDay" coupon for even more benefits or discounts on purchases. The coupon is valid for all group companies, but its use follows different rules, so customers should check the terms and conditions on the websites and apps. For example, at Magalu, the coupon provides an additional R$30 discount on purchases over R$200. At Netshoes, it's an additional R$40 off on carts exceeding R$299. At Época Cosméticos, it's an additional R$50 off on luxury brand purchases exceeding R$599.

The campaign will be publicized during Globo TV programming, on YouTube mastheads, and on the social media of the group's companies.