The Magalu group has brought together its entire ecosystem of companies for the biggest PayDay in history. Netshoes, KaBuM!, Época Cosméticos, aiqfome, Estante Virtual, and Magazine Luiza itself are launching, starting this Thursday (3), the famous ‘PayDay’ sale, this time in a special format: with a longer duration – five days of promotions – and discounts of up to 80%.
‘PayDay was created with the goal of offering better prices and payment terms on a date when Brazilians can shop, which is when their salary hits the account,’ says Aline Izo, senior marketing, branding, and communications manager at Magalu. ‘Now, to make it even stronger, we’ve extended the campaign period and brought together our entire retail ecosystem for a bigger, integrated edition. Our customers will be able to enjoy a much larger and more diverse product assortment, ranging from sports items, perfumery, food delivery, books, gaming products, electronics, and much more.’
In addition to the discounts already announced on the websites and apps of the group’s companies, customers can use the coupon ‘PayDay’ to get even more benefits or discounts on purchases. The coupon is valid across all group companies, but its usage follows specific rules, so customers should check the conditions on the websites and apps. For Magalu, for example, the coupon grants an additional R$30 off on purchases above R$200. At Netshoes, it’s an extra R$40 off on carts above R$299. At Época Cosméticos, it’s an additional R$50 off on luxury brand purchases above R$599.
The campaign will be promoted during TV Globo’s programming, in YouTube mastheads, and on the social media platforms of the group’s companies.
