Magalu has just launched the “Prize Purchase” promotion, a campaign developed in partnership with TLC WorldWide Latam, a global expert agency in rewards and experiences. The promotion is valid exclusively for purchases made at the company’s 1245 physical stores across Brazil. The mechanics are simple and practical: buy, scratch, win.
“Buy-and-win promotions remain one of the most effective ways to engage customers at the point of sale. And when the prize is an experience, the connection goes beyond the purchase,” says Aline Queirantes, Magalu’s marketing director. “It’s about creating connections, generating memories, and perceived value. Our partnership with TLC helps us amplify this impact across all our physical stores.”
The highlight of this promotion is that all customers win experiences—no raffles and no complications. TLC WorldWide Latam offers an exclusive selection of rewards ranging from wellness and self-care moments to cultural and sports experiences, such as haircuts, massages, music and language lessons, sports activities, coffee experiences, printed memory albums, services like car washes, and more.
Participants also have a chance to win shopping vouchers worth up to 700 reais at Magalu, totaling nearly 1.5 million reais in prizes. When making a purchase, the customer receives access to a digital scratch card with two stages: the first guarantees an experience, and the second gives a chance to win vouchers. There are 12,000 chances to win a 50-reais voucher, 1,245 chances for a 100-reais coupon, and another 1,245 chances for 700-reais vouchers. All rules and conditions for participation can be found on the promotion’s website: https://comprapremiadamagalu.com.br/.
“Every promotion can be more than just a commercial mechanic—it can be a memorable experience. That’s what we’re doing with this Magalu campaign. We’re turning consumption into real rewards for everyone,” says Juliana Pimenta, managing director of TLC WorldWide Latam. “Our model allows us to deliver experiences at scale, with curation and nationwide reach—something only we do in Brazil today.”
The promotion is valid for a limited time and reinforces Magalu’s positioning as an innovative and consumer-friendly retailer, while also consolidating TLC WorldWide Latam’s role as a strategic partner in incentive programs, loyalty initiatives, and purpose-driven promotional campaigns.
