Magalu has just launched the ‘Mid-Year Sale,’ a new promotional campaign offering products with up to 50% off. Until June 30, thousands of items will be available for up to half the price across all digital channels and physical stores of the company. The strategy is to consolidate another proprietary action that creates a shopping opportunity for customers in a month with fewer retail promotions.
‘The idea is for this campaign to be fixed, held annually, and to position Magalu as the shopping destination for Brazilians by bringing consumers to our stores, websites, and app,’ says Aline Queirantes, marketing and commercial director of Magalu. ‘There are hundreds of products with 50% discounts, encouraging our customers to take advantage of the opportunity to purchase that dream item.’
On the company’s app, customers also find special conditions on selected products, such as ‘flash deals’ on items with 50% off, ‘buy more and pay half’ dynamics (buy 2, pay 1; buy 4, pay 2), and cashback of up to 50%.
The campaign starts this Tuesday, the 24th, with an announcement during Rede Record’s programming and intensifies in the evening during the broadcast of the match between Flamengo and Los Angeles FC for the 2025 Club World Cup on Rede Globo. Throughout the rest of the week, in addition to these channels, customers will be reached on YouTube, Netflix, Globoplay, and on Sunday during Magalu’s advertising on Domingão com Huck.
Check out some of the best deals below:
32” Smart TV for R$ 999.00
Clothes Iron for R$ 79.00
Creatine for R$ 49.90
Puma Sneakers for R$ 139.99
Ortobom Pillow for R$ 15.00
Samsung Galaxy A06 Smartphone for R$ 699.00 (via Pix)
