Magalu launches “Mid-Year-Winding” with discounts of up to 50%

Magalu has just launched the “Liquidation of Half of the Year”, a new promotional campaign that will offer products with up to 50% discount.Till June 30, thousands of items will be available for up to half the price in all digital channels and physical stores of the company. The strategy is to consolidate another proprietary action that generates a purchase opportunity for customers in a month without so many retail promotions.

“The idea is that this campaign is fixed, held annually and that Magalu is placed as a shopping destination for the Brazilian by taking consumers to our stores, websites and application”, says Aline Queirantes, marketing and commercial director of Magalu.“There are hundreds of products with discounts of 50%, encouraging our customers to take the opportunity to acquire that dream consumer item.” 

In the company app customers also find special conditions on selected products, such as “lightning offers” of items with 50% discount, dynamics of “leve more and pay only half” (take 2, pay 1; take 4, pay 2) and cashback up to 50%. 

The campaign begins on Tuesday, 24, with an announcement during the programming of Rede Record and intensifies at night, during the broadcast of the game between Flamengo and Los Angeles FC by the Club World Cup 2025 in Rede Globo. During the rest of the week, in addition to these channels, customers will be impacted on YouTube, Netflix, Globoplay and on Sunday, during the Magalu merchandise on Sunday with Huck. 

Check out some of the best offers below:

Smart TV 32” by R$ 999.00

Ironing Clothes by R$ 79.00

Creatine by R$ 49.90

Puma Tennis by R$ 139,99

Orthobom Pillow by R$ 15,00

Smartphone Samsung Galaxy A06 by R$ 699,00 (no pix)