Magalu launches “carnezinho gostoso” digital as a new payment option in the application

Magalu has just launched the MagaluPay Digital Payment Plan, a new possibility for installment payments on purchases, fully integrated into the company's app. Initially, 2.4 million customers with pre-approved credit have the feature enabled in the application and will be able to use this method in a streamlined and transparent manner. 

“Our MagaluPay digital payment plan was developed to enhance our customers” purchasing power and boost the growth of our e-commerce,“ states Carlos Mauad, CEO of MagaluBank. ”Our intention is to responsibly expand the credit offering in the coming months, following the company's mission of providing access to those who do not have it.". 

The service offers customized fees and credit lines for each customer, with online, simplified, and secure contracting through devices, such as facial recognition validation. Management of the payment plan is also done within the app itself, which allows viewing paid and pending installments, available balance, and the contract for each purchase made via the digital payment plan. Customers can also make payments and advance installments – with a consequent reduction in interest – via PIX or bank slip, including using the MagaluPay digital account, eliminating the need to leave the application. 

With proprietary technology, the solution is integrated with all Magalu's service channels, back-office, and management systems, ensuring agility for future credit offering expansions.