Magalu revealed today, during the Expo Magalu ' EVENT that takes place on Wednesday in the Anhembi District, Sao Paulo ' OPENING a mega store in Conjunto Nacional, a historic point located on Avenida Paulista, in the space previously occupied by Livraria Cultura. Frederico Trajano, CEO of Magalu, shared the news with enthusiasm: “My dream is to put there all the brands of the company”.
The new concept store will bring together products from all brands of the group, including Magalu, Netshoes, KaBuM! and Cosmetics Epoch.“It will be a strategic point for the strengthening of our physical stores”, said Trajano. In addition to offering a wide range of products, the company is committed to preserving the historical and cultural spaces of the place, such as the Eva Hertz theater, which will continue to promote cultural events.
Preservation of Multichannel
The concept store will follow the Magalu multichannel model, offering customers an integrated experience with services such as Retira Loja. In addition, the space will serve as another Magalu Agency, a delivery point for items sold via marketplace. “We want to take products from our partner retailers” to our inventory, concluded Trajano.
