Magalu Ads announces Mariana Meinberg as new growth and strategy manager. She will be responsible for operationalizing the growth tactics of the area, focusing on the expansion of small and medium-sized companies operating in the Magalu marketplace.It will also have as mission to consolidate the Magalu Gallery megaloy on Paulista Avenue, which will be inaugurated until the end of the year 2 as a connection hub between brands, consumers and the Magalu Ads ecosystem.
Mariana will respond directly to Celia Goldstein, director of the vertical, and takes the leadership of the team at a time of intense growth in the revenue of the Ads business, which reported in this second quarter an increase of 66% compared to the same period of the previous year. The executive has 25 years of experience in the areas of strategy, data and products, with passages by Amazon, Magnite and InMobi. She has a degree in Propaganda and Marketing by ESPM and has two specializations in the sector by the Getulio Vargas Foundation (FGV).
“I am excited about this new challenge and believe we have many opportunities for Magalu Ads”, says Meinberg.“We are a diverse and innovative market.I am happy to be able to contribute to expanding the use of technology and data intelligence to deliver the best product to our customers and sales partners”.
“Hiring Mariana represents an extremely relevant strategic step for Magalu Ads”, says Goldstein.“In the midst of our accelerated expansion cycle, we reinforce our commitment to investing in talent capable of leading significant and sustainable outcomes”.
Launched five years ago, Magalu Ads has been captained by Goldstein since February 2024. The kick-off of the Magalu area came after the acquisition in August 2020 of Inloco Media, a technology startup for digital advertising. Since then, the team has grown especially with the acquisitions of the content channels Jovem Nerd and Canaltech.
Currently, Magalu Ads also sells advertising of one of the main assets of the brand, Lu, Magalu, one of the largest virtual influencers in the world. Vertical also uses the Magalu ecosystem to sell ads for products from sellers that sell in the company's marketplace. Today, Magalu group's websites and apps have an audience of about 500 million monthly visits.
