To celebrate its anniversary in July, MadeiraMadeira, Latin America’s largest online platform for furniture and decor, will distribute R$20 million in discounts. The campaign aims to offer customers exclusive opportunities to transform their homes into dream spaces.
The schedule includes coupons of up to R$250 on selected products, free shipping, 20% OFF with PIX, plus discounts of up to 60% on thousands of products on the website and app. The campaign invites consumers to turn their homes into spaces where lives are built, dreams come true, and memories are eternalized.
“More than just selling furniture and decor items, over these 16 years we have heavily invested in initiatives to bring MadeiraMadeira closer to people’s daily lives, helping them achieve the dream of making their homes just the way they always imagined. These actions not only boost our sales but also allow us to reach those who don’t yet know our brand, creating opportunities for new connections that could make a difference in the future,” comments Robson Privado, CGO and co-founder of MadeiraMadeira.
Those who choose to visit physical stores or chat with the company’s consultants via WhatsApp can experience a 3D simulation to understand how CabeCasa products would look in their homes. To make the celebration even more complete, MadeiraMadeira has invested in different fronts. The initiatives also extend across all sales channels: app, website, sales channels, social media, and promotional activations in physical stores.
Real influencers and emotional connection with home
With the slogan ‘Your home more alive,’ MadeiraMadeira’s 16th-anniversary campaign bets on the authenticity of real creators to tell stories that celebrate life inside their homes. The content features five influencers experiencing everyday activities—such as cooking, decorating, and transforming spaces—in a spontaneous and representative way.
In addition, 20 other influencers are joining the campaign in a complementary way, helping to amplify its reach and boost engagement on digital platforms by up to 3.5 million.
Buy and Get: exclusive gifts in physical stores
Throughout the month, customers who purchase R$4,500 or more in selected products from the CabeCasa modular line (Hera, Jade, Arizona, and Ipanema models) in physical stores can choose between exclusive gifts, such as the Adnet Mirror, Side Table in straw, and Floor Lamp. The promotion is available in MadeiraMadeira’s 50 physical stores across 11 states and the Federal District, encouraging the public to experience the brand up close.
According to Robson, the initiatives reinforce the goal of consolidating July as an annual strategic milestone for MadeiraMadeira. “We want to further expand our presence in the consumer journey and offer attractive opportunities for people to build, renovate, and decorate their homes in the best possible way,” he adds.
To stay updated on all the brand’s special anniversary initiatives, simply download the MadeiraMadeira app, available for Android and iOS via Google Play and Apple Store.
