A LIGHT, brazilian energytech 100% digital, announces Pedro Somma as its new CEO. Throughout his career, the executive led strong growth companies with impact on the daily lives of people and transformations in the market. This experience will be fundamental to the strengthening of the startup to expand its operations in the energy sector.
With renewable energy sources (more specifically solar & I, the company delivers real-time visibility of consumption to its customers, through a unique application in the market, which uses artificial intelligence to support conscious consumption. “The importance of electricity for people's lives is undeniable. Still, it is a non-digital sector, far from customers. With LUZ, we will transform the way the Brazilian consumes energy, providing access to technologies that provide financial health and sustainability of the planet”, explains Somma.
The executive arrives at LUZ at a strategic moment: since 2022, the company has been reinventing how to control energy consumption, digitally, via app, and intelligently. Now, with the arrival of Somma, the expectation is to make a leap in the impact on people's lives and business growth.
“O energy sector has many pains to be solved. My arrival at LUZ contributes so that we can heal these pains quickly and affordably. We are talking about a market that impacts 220 million people, in different complexities. One of them is not knowing what you are spending more energy on the month, not knowing what the invoice value will be. The population lives in the dark and we will illuminate this path and show that there are new options for these people”, comments Somma about the startup plans.
Graduated in International Relations from USP, Pedro started his career at Natura in 2011. Two years later, he was the first contractor of 99, where he served as COO, leading the expansion of the driver base from three thousand to 120 thousand, and driving the growth of the company to become a unicorn. His experience in public policies and market regulations was also highlighted, collaborating in discussions about the e-hailing sector, a story recorded in the book “Yellow-green unicorn: How 99 became a billion-dollar start-up”.
In addition to his experience in private initiative, the executive also had an important passage in public management, occupying positions as chief of staff of the City Council of Sao Paulo and assistant secretary of Economic Development, where he managed projects aimed at generating employment and income. More recently, he was CEO of Quicko, the first Mobility as a Service (MaaS) platform in Brazil, and Bettha.
“I am confident that, together with this incredible team, we will build relevant solutions and a great company. As we are a startup, it is impossible to know how the path will be, but I have no doubt that it will be very good”, concludes the new CEO.
