Launched in January 2023 to facilitate the acquisition of lubricants and greases Mobil FOR customers-companies with CNPJs (such as mechanical workshops, auto parts stores and also industries), in addition to other products in the segment, the digital sales platform Direct Ask it is about to complete two years of operation and already celebrates the results achieved since its debut. Responsible for brokering the purchasing process between the network of distributors of lubricants and the client companies of the brand Mobil 2024 previously registered in the portfolio of distributors and carriers of CNPJ (e-commerce recently reached the mark that about 15% of customers who bought products from the line Mobil during 2024 made at least one acquisition via Direct Order. In addition, the platform has 320 thousand accesses and more than 38 thousand users who browsed the Direct Order only in 204.
Without affecting consolidated logistics, the platform was developed with the accredited distributors of lubricants Mobil DE focused on establishing a dynamic capable of assigning agility, simplicity and security to buying and selling processes. With it, the network of partner distributors continues to be responsible for the performance in the segments of sale, billing, delivery, exchanges and returns and service, according to its region.
Currently, the virtual store is operated by Moove and distributors of the Brazilian multinational Cosan, which has the license to produce and distribute Mobil DEO lubricants in Brazil and other Latin American countries.
According to Natalie Diacoumidis, Brand and E-business coordinator of Mobil lubricants, before even completing her second year in operation, the Pede Direto e-commerce will present news to its stakeholders. Among the latest updates, the executive highlights the incorporation of the PIX system, expanding payment alternatives, which before October focused on credit card and ticket.
“The idea of building our platform was born in the pandemic and since then has been developed constantly. With Direct Order, the specialized representative can expand the reach of their sales, since the channel is available 24 hours anywhere. This not only contributes to the sales dynamics of distributors, but also to a greater autonomy on the part of the client companies, which can make budgets 2 before even receiving the visit of the seller 24h make online purchases at any time and follow the order history, in addition to other benefits. In a segment known to be quite technical as the automotive lubrication, we also offer easy access to direct Christmas tokens and the dynamic distribution of various components, the product chain highlights the dynamic.
To know the platform Pede Direto, go to: www.pededireto.com.br.
