After leading a series of acquisitions, company formations, and notable exits in Brazilian e-commerce over the past decade, TTX Group, a closed-end direct investment fund, begins a new chapter in its trajectory with the launch of Lope Digital Commerce. Founded by former partners of Tatix, which was sold in 2021, the new company enters the market with R$ 15 million invested in technology and operational structure, backed by the expertise accumulated by the executives over more than a decade in the sector.
The proposal is to serve medium and large companies, with GMV (Gross Merchandise Volume) above R$ 5 million per year, that seek integrated and efficient management of their entire digital journey, eliminating the gaps that currently increase costs and fragment e-commerce.
“After more than ten years building and experiencing the growth of Brazilian e-commerce, we are returning to the sector with a clear vision of what needs to change. The market has evolved, but digital operations have lagged behind: there are still disconnected processes, low efficiency, and pressured margins. We are returning because we know where these bottlenecks are and how to fix them with a more strategic, integrated, and technological approach,” states Luis Fernando Miller, Partner-CEO of the Group.
Among the clients served are Viveo, Freixenet, Matcon.casa, and Giga Barato. The company projects ending the year with ten operational clients and by 2026, the expectation is to exceed R$ 200 million in GMV.
Lope's differential lies in its tailored model. No rigid packages: the company acts as a strategic partner, designing and operating customized solutions that integrate technology, sales channels, logistics, customer service, and market intelligence according to the reality of each company.
“We delve into the root of each client's business. Their pains are effectively our pains. We can operate from consultancy, through platform selection and implementation, to the complete management of the logistical, financial, and legal ecosystem. We are modular enough to fit our operation into the client's,” explains Alexandre Mendes, Partner-CMO of the Group.
To ensure efficiency and scalability, the company combines proprietary and conventional technologies with an integrated logistics structure. Its architecture connects all stages of the purchasing journey—from strategy to post-sale—with systems that automate critical routines and integrate fiscal, logistical, and financial data.
“This allows us to eliminate operational bottlenecks and provide complete visibility into the performance of each channel. The system was designed to adapt to different business models and scale according to the client's growth,” details Paulo Lelis, Partner-CIO of the Group.
On the logistics front, Lope Digital Commerce counts on Drops — another TTX Group company — a network with over 2,000 pickup and delivery points across the country, which expands the capillarity and efficiency of operations. This infrastructure enables solutions that connect physical and digital, ensuring faster deliveries and integrated operations.
The efficiency of these pillars is reflected in the operation: the average internal order processing time is just a few hours. Another highlight is the total project implementation time, considered below the market average, a result of the level of customization that Lope's systems and processes allow.
