Online stores win over customers with flexible payment methods

The way Brazilians pay for their purchases has changed radically in recent years. With the advancement of Pix, which already has over 170 million users according to Central Bank data, and the consolidation of digital methods, companies that expand their payment options can stand out in an increasingly competitive market.

Offering different payment methods such as Pix, boleto, and credit card can increase e-commerce conversion rates. This happens because today's consumer seeks freedom in how and when to pay without bureaucracy, as emphasized by Push-In Pay, a specialist in complete payment solutions for physical and digital businesses.

According to Lorival Guerreiro Filho, co-founder and director of Push-In Pay: “The consumer wants autonomy. They want to pay with the method that best fits the moment, whether by card, Pix, or boleto. Our goal is to simplify the payment journey by integrating all options into a secure, fast, and intelligent platform.”

According to the Brazilian Association of Electronic Commerce (ABCOMM), in 2024, Brazilian e-commerce grew by 10.5% compared to the previous year. This growth indicates that online shopping has become increasingly sought after, thus maximizing possibilities during checkout can further enhance the customer experience.

In addition to directly impacting sales, payment diversification also contributes to financial inclusion, allowing consumers without credit cards to complete their purchases with Pix or boleto. For merchants, having an integrated solution means centralizing all financial management in a single dashboard, with reports and specialized support.

With an increasingly digitalized market, the trend is for the boundaries between payment methods to become increasingly fluid. Push-In Pay bets on constant innovation and customized solutions for each type of business, from small entrepreneurs to large retailers. “More than technology, we offer flexibility and trust. We believe that payment should be a bridge, not a barrier between company and customer,” concludes Guerreiro.